- CMO Ladder
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- The WHY of CMO Ladder
Thanks for visiting us! We built CMO Ladder because we love tracking other people’s career trajectories.
Why do we do this?
FIRST!
Nowhere else on the internet, will you find a consistent and complete list of marketing decision-maker moves. CMO ladder solves that by aggregating marketing leadership moves every two weeks.
Follow the money
CMO’s have money to spend, and the direction of spending often changes when a new marketing decision-maker arrives. Per Gartners 2023 study, Marketing Budgets comprise an average of 9.3% of company revenue in 2023. Many readers like you sell goods and services to CMOs, and we want you to enjoy effortless tracking of their movements.
Pain-relief for Paywalls
We don’t want you dealing with the hassle and costs of paywalls. Often these announcements sit behind them. As a subscriber to CMO Ladder, you will have access to all the content on CMO moves without spending a penny.
AI = too lazy
We tried to make an AI-powered GPT to automate this whole thing, and it refused to participate unless we rethought our return-to-office policy.