Marketing Jobs Over $200K?

The question mark? Not a typo – we’re NOT sure about salaries this time ☹

Welcome to January, the most awkward month for hiring. Budgets are being reset, roles are ricocheting back into approval limbo, plans are changing faster than a British weather forecast, and the goalposts? Well, they’ve packed their bags and gone on a gap year.

The result? Senior marketing jobs with salary transparency are scarcer than an empty NY subway carriage at rush hour. And the ones we’ve found? Heavy on product marketing roles, which we know will alienate our beloved readers from all sides of the marketing ecosystem.

So, this edition, we jump hair-first – into the murky world of jobs without salary info.

Now, before you tut and tsk and say, “Why bother?” hear us out. These are solid roles—CMO-level, mind you—that should (in theory) come with a chunky pay packet. But we can’t guarantee that, because a) we’re not the employer, and b) HR teams can be as slippery as eels when it comes to pay transparency. Some are in states with no laws enforcing it; others? Classic case of dodging their responsibilities.

Our mates at Aspen Technology Labs are the real heroes here. They scour the web, scraping jobs directly from company career pages. No job boards. No sneaky recruitment agency ads just fishing for CVs. What you get is as real as it gets.

Speaking of CMOs We are teasing some juicy insights as we put the finishing touches on our annual CMO Moves report (out next week – mark your calendars!):

• One in three global CMOs announced last year at companies with 200+ employees has an MBA.

•  Remote CMO hires? Down by half in 2024 compared to 2023. So, dust off those commuting gumboots.

• Almost 40% of 2024’s CMO hires are first-timers. Yep, fresh faces in the boardroom.

Fascinating stuff, isn’t it? Stick around—we’ll have the full scoop for you soon. Until then, happy January… or as we like to call it, the month of hiring awkwardness 🎉

Chief Marketing Officer @ K18 Hair

•  Posted: 2 days ago

• Location: Remote

• Compensation: Not sure…

K18 Hair is exciting because it represents a bit of a scientific leap in haircare health technology. They have a unique approach to deep repair, which has positioned it as a revolutionary product in a crowded market. Their ELT includes Suveen Sahib, Co-Founder and CEO, who transitioned from the tech industry to lead K18's biotech-driven approach to haircare. You will also be working with Nital Patel Scott, Chief Financial Officer from an IB background who worked on the sale of Beautycounter to The Carlyle Group.

Alyson Barker, their Chief Operating Officer recently left (I wrote to her so I know). She was 3 years into her time there and was ex-Drybar, a widely recognized beauty brand that specializes in blowouts and turned them into a trend. It looks like Alyson has been replaced by Christophe (SVP Operations), who joined from Kendo Brands, a famous Beauty Incubator.

The team you will manage includes Kerri, a Senior Director, Courtney, a recent recruit (Oct) from Too Faced Cosmetics, who oversees global brand, and Stephanie who runs Pro-Channel Sales.

All have hair that looks so shiny - it’s intimidating!!

K18 was backed by some prominent firms, including VMG Partners, but in 2023 was bought by Unilever. So it’s probably changing as it adapts to the big house of brands...…

This role is especially interesting as, (per her Linkedin) - LA Based Michelle Miller is the current CMO. She has some serious bragging rights from her 4 years working in the top marketing role - she generated 25B+ views on TikTok. She achieved Top 10 Prestige Hair Brand status at Sephora, Salon Centric, & Amazon, all while retaining their top team of marketers. Maybe, like Alyson, she’s taken a package as a part of the integration into UL.

If Taligence had this assignment and I were hiring a Chief Marketing Officer (CMO) for K18, I would target professionals with a mix of biotech & beauty expertise. The ideal candidate would have a track record in scaling a science-backed brand with a strong emphasis on storytelling, community building, and expansion. 

So, I’d tap talent from established places like Aveda, L'Oréal (RedKen), Bumble & Bumble, or Sephora, but I’d also consider emerging disruptors like Function of Beauty and Virtue Labs. Even though it’s a remote role, my bet is the hire they make will be based in NY or SF/LA.

If you’re applying for this CMO job, emphasize your understanding of the haircare and beauty consumer's mindset and knowledge of science-backed storytelling. And if you have any experiences related to being acquired by a giant beauty player and integrating without losing heart, that’s a good story to tell.

Chief Marketing Officer @ Qurate Retail Group

• Posted: 2 weeks ago

• Location: West Chester, OH

• Compensation: Not sure…

This is truly an omnichannel company! Their evolution is a tale of strategic consolidation in the retail and TV industry. Originally known as Liberty Interactive Corporation, the company rebranded to Qurate Retail Group in 2018 to reflect its focus on curated retail experiences.

This transformation was marked by major acquisitions, including purchasing the remaining 62% of Home Shopping Network stock in 2017 and bringing together two of the largest home shopping networks (Liberty Owned QVC) under one umbrella. By integrating these brands, Qurate aims to redefine the shopping experience, blending entertainment with retail to create a more engaging and human-centered approach.

Digging into the role a little, this one reports to the President of Cornerstone Brands (Part of Quarte Portfolio), Ryan. Georgia-based Ryan has been in the role since 2020 and works closely with leaders of the Holdco, who include David Rawlinson II, President and CEO of Quarate, Mike Fitzharris, who oversees QVC's operations within the United States, driving growth and customer engagement, and Aidan O’Meara, President, who manages the company's international operations.

I know exactly where I’d look for talent if I had this assignment. We previously featured Whatnot - a revolutionary company focused on social commerce and live selling. They’ve cracked the growth marketing algorithm and grown significantly in the last few years. Stich Fix would be a good place to look, as they have been missing numbers and making layoffs. I’d also look at talent working for companies who have mastered omni-channel, such as Wayfair and Target – especially the digital divisions.

If you’re a candidate in this hiring loop, emphasize your passion for streaming and social commerce. This company has a unique combination of heritage (QVC, HSN) and cutting-edge, so proving you can land ideas with diverse stakeholders is going to be key to getting things done.

And if you’re reading this, you’re probably not based in Ohio, where the role is located – we only know 3 CMOs who are (Wendys, Kroger, LaRosa Pizza), so be prepared to relocate and brush up on your Great Lakes Brews knowledge, and enjoy OTT Grilled Cheese and Polish Boy (Kielbasa) sandwiches.

Do you love exploring senior marketing jobs but are frustrated by the lack of salary transparency? Join CMO Ladder to get the insights you need to navigate hiring awkwardness, discover hidden gems, access our magic spreadsheet with 300+ jobs with comp listings, updated every 2 weeks - and land your next role. Subscribe today for under 10 bucks and stay in the loop for $200K+ marketing opportunities!

Chief Marketing Officer @ Platform.sh

• Posted: 3 weeks ago

• Location: Remote, North America

• Compensation: Not sure…

In this edition, we’ve gone from hair science to video shopping, and it’s only fair that we circle with a deep-tech-focused CMO role.

Platform.sh was founded in 2015 by Fred Plais, Damien Tournoud, and Ori Pekelman.

They are a PaaS. Which is a Platform-As-A-Service. Wait… so PaaS isn’t a SaaS?

PaaS helps developers build apps without worrying about servers. SaaS is ready-made software you can just use, like email or Google Docs, without needing to build or manage anything technical.

Their mission was to create a powerful cloud platform that simplifies the cloud experience for web developers, allowing them to focus on development without the complexities of cloud infrastructure management.

This company has since grown to employ over 340 people across 36 countries, serving more than 7,000 customers worldwide. Platform.sh offers a unified platform for building, running, and scaling web applications, supporting over 100 frameworks and 14 programming languages.

Regarding backing, Platform.sh secured $140 million in Series D funding, an investment to cement its market position across key regions—North America, Europe, and Asia.

The company's commitment to a 100% remote workforce has made it one of the hottest tech companies to work for and they are also committed to sustainability.

So, what’s going on behind the scenes?

Judging by this profile, they appointed a Paris-based Global CMO, Beatrice, in 2022 from OV Cloud, and she was posting on behalf of the company as recently as 3 months ago.

Beatrice, if she has left, was no slouch! Here’s a quick snapshot of what she achieved there:

• Celebrating the $140m funding round

• DrupalCon (Portland OR)

• Media Coverage for Chief Environmental Impact Officer

• DrupalCon (Prague)

• Build Anything Together Conference (Disneyland)

• Hired Greg (since left) in a Sr Growth Role

• Achieved G2 “Leader” status in Winter 2023

• Made the FT1000

• Retail Commerce Conference (Monaco)

• Abundant Feature Announcements

• Abundant Customer Case Studies

• Pumping LinkedIn for Hiring Efforts

• Won the "Best Startup for 2023" award from CCI France International. ✨

• Launched open Beta of new service

• Made the “French Tech 120”

• Led the EVOLVE partner summit (Inc. Awards) in Paris

Honestly, I feel exhausted just reading her LinkedIn updates. It’s clear the job she was doing was multifaceted and extremely demanding. Although the JD gives the nod to inclusion, it also outlines an 8-stage, 7-hour interview process (!!!), not including time spent preparing a case study.

A lengthy CMO interview process has pros and cons. The role is nuanced and complex, so this enables a thorough assessment of fit and builds stakeholder buy-in, reducing hiring risks. However, it risks deterring top talent through fatigue, inefficiency, or appearing indecisive, untrusting, or micro-managery.

What do you think? What’s an ideal assessment path for a CMO? Please share your experience with us as a candidate.

We think that streamlining selection by focusing on key stakeholders, combining sessions, and explaining the process's value to candidates can balance rigor with efficiency would be our suggested approach. At least they are transparent about it. If only they were transparent about the comp! Which, btw makes this posting illegal if the role can be done from NY, CA, or other states with salary transparency laws.

If Taligence had this CMO Search, I would be hiring from top PaaS players, especially Heroku, Pantheon, and tech companies with a strong developer following like MongoDB, Cockroach labs, and trendy cloud infra players like RunPod.

If you’re a candidate in the mix, better show your ability to manage stakeholders breathing down your neck and be prepared to manage a slew of annual conference dates, awards, analyst relations, and partner programs. Highlight technical marketing, developer community, and GTM experiences.

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