Marketing Jobs Over $200K

Let’s not pretend otherwise. The question behind this hire is simple: How are we going to beat ChatGPT? Not in model size or funding, but in trust, intimacy, and brand pull.

Anthropic is hiring a Consumer Marketing Lead for Claude. Paying up to $355,000 flat, it’s one of the highest-listed marketing comps in AI right now. But more than that, it’s a signal that the company is finally getting serious about turning Claude from a research output into a beloved presence.

And they have a long way to catch the #1 – just look at Google Trends for search interest vs the mighty OpenAI bot.

OpenAI sparked cultural curiosity. Canva made design feel personal and uncomplicated. Slack almost killed email. Figma made design collaborative. Zoom made legacy tools feel like relics. These are the plays that created or rewrote categories through brand. Anthropic wants its own version of that, and the architecture behind it will start with you.

This won’t be a clean whiteboard. In the past few months, the company has hired across growth, demand gen field, partner, content, and retention marketing. Field and product roles are still live. And as of now, Anthropic does not have a publicly listed Chief Marketing Officer (perhaps Sandy Banerjee who runs PMM and GTM is the closest to it). The company has been actively building its marketing leadership team, but the big role atop the ladder remains unfilled.

If you win this assignment, you’ll be walking into strong opinions about Claude’s “unique value”. Anthropic is filled with high-context thinkers: researchers, engineers, and ethicists who’ve helped define the frontier of modern AI, many of whom have sharp views on how Claude should show up in the world. For instance, Amanda Askell, a researcher at Anthropic, has been instrumental in designing Claude's character and personality, ensuring it reflects the company's commitment to safety and alignment with human values.

Therefore, to succeed, you’ll need the kind of judgment that earns trust fast, and the conviction to defend real marketing ideas and work in a room full of very smart people.

If Taligence were filling this seat, we’d be tapping those breakthrough brand builders from Canva, Figma, Slack, or Zoom. People who’ve beaten the establishment by turning usability and utility into love.

The pressure is really on: in February 2025, Anthropic secured another mega $3.5 billion funding round, elevating its valuation to $61.5 billion. Such significant investments come with expectations for rapid growth and market penetration. And yet, Claude’s MAUs sit at around 20m vs 600m for ChatGPT, and Claude website visits were down in Jan 2025 (16 million uniques, down from 18.8 million in Nov 2024 per Backlinko)

Show up with that system in mind. Disrupting the leader. Don’t pitch a moodboard. Show how Claude wins the moments that matter. There may be room for many Chatbots, but with OpenAI’s (and Gemini’s emerging) dominance, Anthropic need to find their seat at the grown-ups’ table, and fast.

If the Consumer Marketing Lead sets the strategy, the Brand Marketing Lead gives it soul.

Anthropic is hiring both. One role is built to move metrics. This one is built to move perception. And while they’ll work to the same drumbeat, the skillsets are different. The Consumer seat is about systems: acquisition, retention, and growth engines. The Brand seat is about symbols: voice, identity, and emotional weight.

Claude’s brand personality is deliberate, understated, and deeply restrained.

Where rivals lean quirky, assertive, or performatively “human,” Claude speaks with calm clarity. That’s by design. Anthropic built it to be helpful, honest, and harmless, and it shows. The assistant favors caution over color, trust over tone. It's the AI you’d send to moderate a debate, not host a party.

This earns Claude credibility. Reddit users praise its empathy, setting boundaries in advice, and stressing accuracy in complex topics. VentureBeat described it as a system with its own moral compass. But there’s a tradeoff.

Is it too bland? Too safe, even? In a crowded field of bots competing for attention, Claude’s voice might disappear into the whitespace. It’s consistent, but not yet distinctive. And it doesn’t always stick in the mind the way truly resonant brands do.

That’s the challenge you’ll face as Anthropic’s next Brand Marketing Lead: evolve the voice without eroding the trust. Keep the clarity, sharpen the presence, and make Claude unmistakable and worthy of loyalty.

If brand is about perception and product is about value, Sales Solutions at LinkedIn is where the two collide. And now, they’re hiring a VP of Marketing to take the wheel.

It’s a high-leverage role, reporting directly to LinkedIn’s new CMSO Jessica Jensen, who joined from Indeed earlier this year. She’s already signaling her focus: she’s posting about this job, celebrating wins, and pushing video-first formats hard.

The remit: lead a large global marketing team spanning product, brand, content, and demand. The business: LinkedIn Sales Solutions, a $5B+ portfolio sitting at the intersection of platform credibility and modern GTM expectations. AI tools like Accelerate are live. Sponsored newsletters are scaling. And yes, there's now a TikTok-style video feed, too! (As a 50-year-old, I can say definitively, thanks, I hate it, but I’m not the demo)

You’ll need a massive B2B range, product depth, and the ability to speak fluently across CROs, sellers, and engineers. Your job is to reframe what selling on LinkedIn means in a market that doesn’t always distinguish between content and credibility.

The spec ticks all the boxes: segmentation, positioning, field marketing, funnel ownership. But the real challenge is balancing evolution with restraint. LinkedIn wants to feel modern without tipping into noise. As one user on Reddit put it: “I came for leads, not LinkedIn Lunatics.”

If Taligence were filling this seat, we’d start with Salesforce and Google Ads for platform-caliber GTM leaders, HubSpot for brand-meets-revenue instincts, and Adobe or Intuit for their ability to package complexity without losing clarity. We’d also dig into the likes of Salesloft, Gong and 6Sense, where marketers are in a fierce competition for sales-tech mindshare.

It’s VP1/A, hybrid in the Bay Area, and pays up to $395K before bonus and equity. But the real upside? You’ll shape how 1 billion users experience the real art of the deal 😉

If you're over 35 and don’t use Discord, you’re not alone. It wasn’t built for you. It was built for people who game, stream, meme, and hang out online for hours at a time.

Today, more than 200 million people use it every month, and they collectively log over 1.5 billion hours of screen time. It's Slack meets Reddit meets Xbox Live, designed for digital friendships, not followers.

Up to now, Discord has made its money the old-fashioned way: by selling a paid subscription called Nitro. No invasive ads, no interruptions. But that’s shifting.

We featured a Lifecycle Marketing role at Discord back in October, and this is the first one since then that grabbed us.

This new Director of Marketing, Ads role is one of the clearest signs yet that Discord is scaling its ad business. As reported by Insider and Digiday, the company has launched Quests - game-linked campaigns that reward users for interacting with a brand - and early tests are promising. Direct-sold CPMs in the $25–$30 range suggest Discord knows the value of its audience. But so far, ad revenue is a small fraction of the platform’s ~$600M top line.

That’s where you come in.

This job is about drawing the map for how Discord shows up in the ad economy, without losing its identity. You’ll work across product, engineering, sales, and data to shape strategy and execution, from positioning and GTM to thought leadership and industry presence.

Base comp is $300K–$337.5K plus equity, which tells you this is more than a placeholder hire.

But here’s the catch: if you come from Facebook or Google, you might not fit.

Discord doesn’t want to flood the feed; authenticity is too important. It wants to build ads that feel native to the culture. And for that, if Taligence had this recruiting assignment, the usual suspects might not cut it. If we had the search, we’d start in less obvious places:

• Niantic, where ad partnerships look more like gameplay

• Riot Games, where monetization is a trust exercise, and they are truly player-first

• Peloton, where early growth was built on community

• Roblox, where immersive brand experiences are the game

• Patreon, where revenue is relationship-driven

What do they all have in common? They’ve figured out how to grow a business without killing the vibe.

If you’ve done the same, and you can lead with clarity, not noise, Discord may be ready for you. Just don’t show up talking about banner ad CTRs. Or skinny jeans. This audience will see right through it.

Canva is hiring a Global Head of Advertising and Creative Ops, and, kind of like the Discord role, if you know how to scale brilliance without smothering it, this might be your moment.

This isn’t Canva’s first time in CMO Ladder. In fact, we’ve mentioned them six times before - mostly as a place to poach from. Now? They’re on the other side of the table, hiring someone to help organize their ever-expanding creative universe.

The job is global. The remit is vast. And the title: Global Head of Advertising and Creative Operations, only hints at the complexity. This role in our view is about architecting a creative supply chain that spans 14+ markets, three core business segments (consumer, education, enterprise), and an in-house agency that’s already winning awards. And trrrrust me, I’ve used them and they are fun to work with and fabulous.

You’ll report to CMO Zach Kitschke, one of Canva’s earliest employees and a rare example of a communications lead turned full-spectrum marketing chief. Zach oversees everything from brand to martech, and this hire will be his conductor of creative throughput: connecting vision to output, and brand love to business performance. There will be a high bar!

Luckily, it pays well. The comp sits between $277K and $367K base (plus equity), and the role is fully remote-friendly, featuring hubs in Sydney, San Francisco, and Austin.

But let’s be clear, this is not a delegator. It’s deeply hands-on, requiring technical fluency, deep operational instincts, and the gravitas to manage both internal teams and agency rosters across time zones.

If Taligence had the brief, we wouldn’t just fish in the usual ponds. We’d look for operators who’ve sat at the center of scaled creative delivery - Netflix’s marketing systems org, Meta’s Creative X, or Shopify’s internal brand engine. We’d also explore talent from HP’s sprawling internal studio, or the senior layer at WPP’s Hogarth and IPG’s Craft - shops where the real work of global campaign deployment and tooling gets done, often without the glory.

If you’re prepping for this one, don’t show up with a campaign reel or talk about “raising the bar” or any other jargon. People I’ve met at Canva take the work seriously, but they don’t take themselves too seriously. Come ready to talk about scale with soul. How do you build global creative systems that protect taste, lift teams, and don’t drown in process?

Researching the tools on offer, you’ll learn there’s more to Canva now than poster templates. They recently acquired Flourish, the data storytelling platform beloved by journalists and policy teams (and Taligence, we use it to rapidly build gorgeous reports). So, they’re threading brand, data, and design into a single creative ecosystem. And their AI capabilities, from Magic Write to Smartmockups, are quickly becoming a regular feature, not a sideshow.

This isn’t an art director’s job in disguise. It’s a builder’s brief. (Note to Tor, if you’re reading this, let’s talk about pitching you for it)

Whatnot is hiring its first Head of Marketing Strategy & Ops, and this is a rare chance to help shape how one of the fastest-growing consumer marketplaces runs.

We’ve written about Whatnot before, and for good reason. They’re the largest livestream shopping platform in North America, blending commerce, content, and community into one of the most dynamic models in tech. And what a beast of commerce! Whatnot achieved over $3 billion in gross merchandise value (GMV) in 2024, marking a major growth milestone. The platform's rapid expansion and substantial GMV underscore its prominence in the U.S. live shopping market.

In the past 18 months, they’ve brought on leaders from Twitch, Etsy, Twilio, Robinhood, and Shutterstock. When we last checked in, their VP of Growth Marketing had only just started. This is still a company building its engine in real time.

Now they need someone to help structure how that engine turns over.

This role is all about setting the rhythm that allows great marketing to scale. You’ll own planning, reporting, and budget. You’ll create systems that link product, finance, and growth. You’ll stand up new functions, automate workflows, and help make sure the marketing org is focused on what moves the business.

Comp ranges from $190K–$245K base, plus equity. The role is open to candidates in LA, SF, or NYC. While Whatnot supports hybrid teams, this role is meant to be close to decision-making and execution.

CEO Grant LaFontaine has spoken in detail about how they ran growth in a Youtube interview. Whatnot’s performance marketing team sits within engineering, not marketing. Growth is built like a product, with 15+ engineers and data scientists focused on funnel design, tracking, and lifetime value forecasting. Grant has said the hardest part of growth today is measurement, and that solving it is more of an engineering task than a traditional marketing one.

This isn’t about “driving alignment.” It’s about divining how growth gets measured, tracked, and supported across teams.

If Taligence had the brief, we’d search in three directions. First, from companies like Gitlab, Github and Notion, where marketing is treated as a systems discipline. Second, from marketplaces like Tik-Tok where marketing, finance, and analytics work as one. Third, from Asian giants like DouYin, Taobao Live, Xiaohongshu and Tencent who nailed social shopping about a decade before it came West.

The cultural bar matters here. Whatnot values low ego, curiosity, and speed. This isn’t about handing off ideas and delegating. It’s about tightening the link between ideas and action.

If you’ve ever been the quiet builder behind a growth org - someone who connects headcount to revenue, dashboards to decision-making, or performance to planning - this role is built for you.

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