Marketing Jobs Over $200K

As of this morning, 27,712 marketing jobs are available across the United States (jobs currently listed on company career sites - not job boards or staffing agency websites), reflecting an 11.7% increase compared to the same period last year. Among these, 3,814 are senior marketing positions (director-level and above), showing a growth of 11.2% year-over-year.

47.9% of these senior positions offer salary transparency. The median salary for senior marketing roles is $143,499, while the median salary for all marketing vacancies is $85,894.

Here are the median salaries by seniority level in marketing:

• SVP/Head of Marketing: $210,007

• VP/Director of Marketing: $159,994

• Marketing Manager: $113,755

• Marketing Specialist: $71,760

Median salary of senior marketing jobs in major US cities are:

• New York: $153,504

• Los Angeles: $144,997

• Chicago: $135,002

• Miami: $110,001

• Houston: $94,494

• Dallas: $125,008

• Philadelphia: $92,508

• Atlanta: $112,507

• Washington: $137,509

• Boston: $162,500

*These data are provided by our partner Aspen Tech Labs, who monitors over 8 million jobs across 160,000 career sites in real time.

The headline this week is Amazon, and they’re hiring big!

After cutting nearly 28,000 jobs since 2022, Amazon’s hiring has surged over the past few months. Job listings have risen by 88% in the last year, and marketing roles have nearly tripled.

This time, the paychecks are bigger. The median salary for Amazon positions has jumped from $110.7K a year ago to $170.6K now, with the biggest leap happening in June.

As a result, marketing roles offering median salaries of $200K or more have skyrocketed.

Amazon’s growth trajectory remains strong. After a tough 2022, advertisers are back, and Amazon’s ad business is now its top profit driver, surpassing even its retail and lucrative cloud computing sectors. In Q2 2024, ad revenue surged 20% to $12.77 billion.

During its first-ever Upfront season in May, Amazon sealed deals with all major holding companies and independent agencies, with notable expansion in the automotive, finance, CPG, entertainment, and hospitality industries. Buyers reported that Amazon captured a larger share of budgets in its first year than rivals like Netflix or WBD did in theirs. Prime Video’s ad-supported version boasts 115 million U.S. viewers and over 200 million worldwide—far outpacing Netflix's 40 million ad-supported monthly users.

Amazon’s net income doubled year-over-year to $13.5 billion, largely due to aggressive cost-cutting. While AWS grew by 19% year-over-year, it's slower compared to competitors like Microsoft and Google. Amazon’s core retail business, however, faces rising competition from discount platforms like Temu and Shein, with online sales increasing only 5% year-over-year. In response, Amazon is planning a new discount section to counter these Chinese rivals.

Last week, Amazon announced its decision to partner with OMG and WPP for its consumer business after an extensive review of advertising agencies. Congrats to both holdcos for this huge win. Amazon spends billions on paid media!

They're also hiring for several head of marketing positions, including:

Head of Brand, PV Sports Marketing @ Prime Video

• Posted: 6 days ago

• Location: Culver City, CA

• Compensation: $153,000 - $252,900 base

Amazon is rapidly expanding its sports streaming portfolio, securing major deals for regional broadcasts of NBA, MLB, and NHL games through Bally Sports, in addition to its 11-year agreement for national NBA and WNBA coverage starting in 2025.

While much has already been said about Amazon’s hiring practices, I had a conversation with an insider working in a similar role within Amazon’s marketing division. Here’s what they shared:

If I were applying or interviewing for any of the roles we cover today, I would focus on fully understanding Amazon’s hiring process and emphasize my ability to thrive in a complex, matrixed environment, showcasing versatility (e.g., individual contributor, team leader, and special project collaborator). I would also be clear about my global experience, as much of Amazon PV Sports's future growth will be beyond US borders.

Head of Blink Marketing @ Blink

• Posted: 2 weeks ago

• Location: WA, MA, CA, or PA

• Compensation: $166,100 - $274,600 base

Where would I look if I were assigned to fill this role? Nest (Google) is a solid option, but there’s a new AI company in the security space that sounds like a great target called Deep Sentinel, which combines AI with security cameras to provide real-time surveillance. They’ve raised substantial funding and have top talent in AI-driven home security.

Other companies in the domain to consider hunting from might include Simplisafe known for innovation in DIY home security, or Arlo which has experience growing a brand in the security tech space.

A candidate or interviewee for this role might like to highlight their brand-building and GTM experience because this is a relatively young brand. Given that Blink is still growing within the smart home security space, they should emphasize experience in taking newer brands and building recognition and cementing loyalty. Highlighting past success in developing a unique brand voice, positioning, and market penetration strategies would be advisable.

In addition to these two roles, Amazon is also actively searching for:

• Head of Marketing, Veeqo @ ATS Product and Tech (posted Aug 23 I $168,300-$278,200 base)

• Head of Marketing, Amazon Autos @ Amazon (posted Aug 15 I $166,100-$274,600)

• Head of Industry Marketing Healthcare & Life Sciences, AWS Industry Marketing @ AWS Marketing (posted Sept 5 I $140,500- $232,400 base)

Head of Marketing @ Anthropic

• Posted: a week ago

• Location: San Francisco, CA

• Compensation: $485,000-$535,000

Founded in 2021 by former OpenAI members, Anthropic is an AI research company focused on building reliable, interpretable, and steerable AI systems. Their research spans natural language processing, human feedback, scaling laws, reinforcement learning, code generation, and interpretability. Anthropic’s flagship project is the development of large language models (LLMs) called Claude, which compete with OpenAI’s ChatGPT and Google’s Gemini.

In September 2023, Amazon announced plans to invest up to $4 billion in Anthropic, followed by a $2 billion commitment from Google the next month. The Amazon partnership, however, is under review by the UK's antitrust regulator, which is investigating its impact on competition in the AI market.

According to sources, Amazon is preparing to launch a revamped version of its Alexa voice assistant, powered primarily by Anthropic's AI models. This new "Remarkable" Alexa, set to debut in October, will offer enhanced conversational abilities and handle more complex queries.

In addition to this role, Anthropic is recruiting for a Consumer Communications Lead and Head of Events.

If I were tasked with recruiting for these roles, I’d target talent from AI companies facing challenges. Many well-funded AI businesses have struggled with product-market fit. C3.ai, for instance, faces adoption hurdles due to the complexity and cost of its solutions, while OpenAI, despite its popularity, struggles with broad consumer usage. UiPath has trouble differentiating its AI offerings from basic automation tools, and its stock has dropped significantly. SenseTime and Clearview AI face regulatory and ethical challenges, making them fertile ground for recruitment. Even established AI companies often struggle to align their products with market needs, so I’d look to these as prime sources of talent.

Given the likely popularity of this role with jobseekers, if I were applying, I’d seek a strong senior-level referral from someone within Amazon or Anthropic, ideally from someone I worked with before. Once in the interview process, I’d emphasize my sensitivity to marketing products with significant social and ethical implications and/or regulatory oversight.

General Manager, C3 Generative Marketing @ C3.ai

• Posted: 2 weeks ago

• Location: Redwood City, CA

• Compensation: $250,000—$350,000

Founded by Thomas Siebel in 2009, C3.ai was one of the first companies to focus on AI for enterprise solutions. It has developed a portfolio of over 40 AI applications for businesses across 19 industries, including financial services, energy, and manufacturing.

C3.ai's comprehensive platform, the C3 AI Platform, simplifies the development and deployment of AI applications, helping businesses unlock significant value. The platform offers prebuilt, customizable AI applications that support various industry needs, such as reliability, fraud detection, sensor network health, supply chain optimization, energy management, anti-money laundering, and customer engagement.

If I were tasked with recruiting for a role at C3.ai, I wouldn’t necessarily target AI companies but would focus on talent from established enterprise SaaS providers. Companies like Adobe, which offers a robust suite of end-to-end marketing solutions, could be a strong source of talent. Additionally, candidates from Salesforce, HubSpot, or even newer players targeting CMO personas like Persado could bring valuable skills to the table.

If you’re a woman considering applying for this role, you absolutely should push the button. C3.ai’s executive team and the company overall appear to be male-dominated, so there’s an opportunity to bring some diversity to this leadership group. As for applicants or candidates in this interview process, I believe it would be important to emphasize your experience with shipping products at scale, as Thomas Siebel and the executive team respect tenure and expertise in large-scale global product marketing. Highlighting lessons learned from both successes and failures will resonate well with this leadership team.

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