Marketing Jobs Over $200K

Welcome to the first edition of Marketing Jobs Over $200K for 2025! We're here to dish out the juiciest, highest-paying marketing roles straight from company career pages—none of that job board fluff or recruiter smoke and mirrors.

If you caught our latest job market report, you already know marketing salaries are outpacing the general job market. Who knows? By 2026, we might be calling this Marketing Jobs Over $250K. Stay tuned.

As of this morning:

• 35,383 marketing jobs are currently open in the US—an 11% increase from last year.

• 4,353 of those are senior-level (Director and above)—a 14.1% year-on-year growth.

• Almost half of these senior roles (48.8%) now come with salary transparency. Progress, people!

 Here’s the money talk:

• Median pay for senior marketing roles: $147,597

• Median pay across all marketing positions: $82,493

Median salaries by seniority:

• SVP/Head of Marketing: $198,006

• VP/Director of Marketing: $162,500

• Marketing Manager: $116,906

• Marketing Specialist: $72,342

Median salaries of Senior Marketing Roles (directors and above) in major US cities:

• New York: $154,492

• Los Angeles: $143,250

• Chicago: $131,456

• Miami: $135,002

• Houston: $122,314

• Dallas: $135,002

• Philadelphia: $134,992

• Atlanta: $119,600

• Washington: $130,000

• Boston: $135,002

*These data are provided by our partner, Aspen Technology Labs, which monitors over 8 million jobs across 160,000 career sites in real-time.

Chief Marketing Officer @ Dickies

• Posted: 2 days ago

• Location: Costa Mesa, CA

• Compensation: $254,016 - $317,520

We promised FRESH listings, and this one is practically still warm! It’s only two days old, so get your work pants on and make yourself known to VF if you’re interested.

VF, the powerhouse behind Dickies and Timberland, is deep in turnaround territory. After a brutal $969M net loss in FY24, CEO Bracken Darrell went into full triage mode: slashing costs, selling off Supreme for $1.5B, and doubling down on core brands. Q2 FY25 showed flickers of life—profitability returned, Supreme got scooped up by EssilorLuxottica, and EPS exceeded expectations. But revenue? Still down 6%. Vans and The North Face are struggling, analysts are skeptical, and Dickies is stuck in an unloved category, making this a very interesting challenge for the incoming CMO.

And here’s where it gets even more intriguing. This role has some history. Back in Jan 2024, VF advertised a VP of Global Marketing role, which—according to our detective work—went to Denise Anderson from Smartwool (another VF brand).

So, what’s the deal? VF’s executive team has been in flux, with Darrell making bold outside hires. Just look at the recent additions:

• Alastair Curtis (Chief Design Officer) – poached from Logitech

• Abhishek Dalmia (Chief Strategy, Transformation & Digital Officer) – ex-BCG

• Paul Vogel (CFO) – fresh from Spotify

• Maisie Willoughby (CMO, Timberland) – ex-Alexander Wang

There have been many promotions too:

• Caroline Brown was named Global Brand President of the North Face back in June.

• Dennis Seydel, VP of Global Brand Management, just got promoted to the CMO seat earlier this month after Sophie Bambuck left in September. 

And the recruiter? Looks like Vivian at VF might be handling this one, but don’t quote us on that.

If Taligence ran this search, we'd be tapping heritage-brand turnaround specialists or streetwear-savvy growth leaders—think Nike, Boot Barn, New Balance. But here’s the kicker: you don’t need to come from fashion. VF has been hiring outside the industry, so if you’ve got the chops for brand heat, DTC growth, and retail revival, you’re in the mix.

Thinking of applying? Here’s your playbook:

• Prove you can think like a turnaround specialist—this is a brand in need of a serious commercial and creative reboot.

• Bring a 90-day and 1-year plan—show you can master function + fashion, retail + DTC.

• Avoid Nike’s missteps—too much focus on performance, not enough on brand.

• Ditch the tactical campaigns—this is about strategy, not just flashy marketing stunts.

This isn’t just another CMO role—it’s a high-stakes rescue mission. If you’re game, we’d love to see who lands the gig.

Hey…before we jump into the next one - would you mind telling us what you think about something? We care what you think, and want to calibrate a little. Please give us your vote! 

VP of Marketing @ AppLovin

• Posted: 5 days ago

• Locations: Los Angeles, CA I Santa Monica, CA

• Compensation: $270,000 - $400,000 base

Fascinating, isn’t it? The top end of a CMO salary at a fashion brand barely scrapes the starting base pay for a VP in tech. Different worlds, different wallets.

And speaking of big money, AppLovin is flying high. Just two months ago, they joined the Nasdaq-100 and Nasdaq-100 Equal Weighted Index, meaning they’re now rubbing shoulders with some of the biggest, most actively traded companies on the exchange. Not bad for a business with just 800 employees—mostly in the US, but also in China and Germany.

So, what’s their game? Quite literally, games. AppLovin helps mobile app developers—particularly in gaming—monetize and scale. They provide ad tech, user analytics, and in-app revenue optimization tools. Lately, they’ve been pushing into e-commerce advertising to diversify beyond gaming.

This role reports into Katie Jansen, a 12-year AppLovin veteran who helped take them to IPO. If ever there was proof that sticking with a company can pay off, she’s it. In late 2024, she cashed in 119,752 shares of Class A Common Stock at prices between $278.97 and $291.01—a tidy sum of around $34.26 million. Not too shabby.

Now, if we were running this search (and trust us, we’re trying—more on that in a sec), we’d be targeting:

• Unity – another heavyweight in app monetization

• The Trade Desk, Criteo – listed ad-tech giants with serious revenue machines

• ROKT – an emerging player making waves

• App Annie, Supercell, Zynga, Niantic – mobile gaming powerhouses

If you’re eyeing this role, here’s how to get Katie’s attention:

• Talk UA (user acquisition), not CAC—she’s got deep roots in mobile marketing and sees Meta/Google as table stakes, not the whole game.

• Bond over fitness—she’s a health and wellness enthusiast, so if you use tech to optimize your training, that’s a conversation starter.

• Highlight global experience & gaming expertise—this role needs someone who gets scaling internationally.

• Showcase mentorship & industry involvement—she’s a Chief Member and a big believer in networking, inclusion, and lifting others up.

We like the look of this one a lot, so we’ve already written to Katie to see if we can handle the search. Wish us luck!

 Chief Marketing Officer @ Gorgias

• Posted: 2 weeks ago

• Locations: New York, NY I San Francisco, CA I  Toronto, Canada

• Compensation: $330k total cash + 0.61-0.73% equity

Gorgias (not gorgeous, but close) is an AI-powered customer experience platform built for e-commerce brands. Trusted by 15,000+ merchants, it seamlessly integrates with Shopify, BigCommerce, and Magento, pulling customer interactions from email, social media, and live chat into one slick dashboard.

Now, let’s talk equity - because this one comes with a very interesting slice of the pie. Almost 1% of the company is up for grabs in total compensation. That’s not just some token stock grant; that’s a real upside.

Let’s break it down.

In August 2022, Gorgias was valued at $710M, per TechCrunch and PitchBook, following a $30M Series C.

If that valuation holds, a 0.5% stake is worth about $3.55M. (Not financial advice, but that’s one seriously spicy meatball.)

So, if we were running this search, where would we look?

• Zendesk, Intercom – direct competitors in the CX space

• HubSpot, Braze – ad-tech SaaS players who get lifecycle marketing

• Shopify – deep e-commerce expertise

• 6sense – masters of community-building and GTM strategy

Thinking of throwing your hat in the ring? Here’s what to highlight:

• Experience at this growth stage – Gorgias is at $70M ARR, aiming for $200M ARR by 2027 and an IPO track.

• E-commerce, AI, and conversational automation chops – they need someone who knows the space.

• PLG (product-led growth) + enterprise ABM strategy – the winning combo to swim upstream.

We like the look of this one a lot, so we’ve already written to CEO Romain to pitch our services. But don’t let that stop you—if this sounds like your kind of gig, go for it. Good luck!

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