Marketing Jobs Over $200K

As of this morning, 27,536 marketing jobs are available in the United States, marking a 6.4% year-over-year increase. Among these, 3,383 are senior roles (director level and above), a 14.5% increase from same time last year.

48.8% of these senior positions offer salary transparency. The median salary for senior marketing roles is $147,493, while the median salary for all marketing vacancies is $90,480.

Here are the median salaries by seniority level in marketing:

• SVP/Head of Marketing:$202,498

• VP/Director of Marketing: $155,002

• Marketing Manager: $112,497

• Marketing Specialist: $70,002

Median salaries for Senior Marketing Positions (directors and above) in major US cities are:

• New York: $150,010

• Los Angeles: $145,798

• Chicago: $147,493

• Miami: $135,002

• Houston: $99,996

• Dallas: $124,498

• Philadelphia: $165,006

• Atlanta: $143,998

• Washington: $139,994

• Boston: $162,500

*These data are provided by our partner Aspen Tech Labs, which monitors over 8 million jobs across 160,000 career sites in real time. They just released the US jobs report for Q2 2024 packed with interesting data points and insights. Go and grab a copy!

Last week saw many exciting opportunities arising for the senior marketers. Here are our top picks:

VP of Brand & Media @ Wendy’s

• Posted: 4 days ago

• Location: Dublin, OH (Hybrid)

• Compensation: $218,000 - $403,000

Since President and CEO Kirk Tanner joined from Pepsico in February, several leadership changes have occurred.

In May, global CMO Carl Laredo left to join Pizza Hut as their new U.S. president. Subsequently, Wendy’s US marketing chief Lindsay Radkoski was promoted to the CMO seat.

Tanner also reconfigured its leadership structure, naming Abigail Pringle, former President of International and Chief Development Officer, its U.S. president, and E.J. Wunsch, former Chief Legal Officer, its President of International.

Earlier this month, the restaurant chain announced its plan to enter new European markets and develop hundreds of restaurants across Europe over the next decade, beginning in 2025.

This VP role will work alongside VP of Integrated Marketing, which was posted simultaneously at exactly the same salary range.

We love talking about Wendys, and this is our second time featuring a job with them.

The good brand jobs are ones where you get to take measured risks on behalf of a brand, and the very best ones are those where you get a chance to impact culture.

Wendy’s has already shown that they are a team that is willing to take measured risks and definitely impact culture.

As for the job, it’s rare, fantastic and sensible, all at once to see media and brand brought together like this.

Given the location, if I were the recruiter assigned, I’d double down on poaching from some of the famous local marketers in Ohio – the team behind “like a girl” or “the talk” from P&G, or retail media leader Kroger. Outside of Ohio I like what Coca-Cola has done with WPP.

If you are a candidate for this role, highlight 4 things: knowing your audience, getting the best out of agency partners, excellence across channels, and real innovation. I love that they aren’t asking for specific industry experience in the JD. It would be great to see Wendy’s take a chance on someone from an adjacent B2C sector like CPG, Jim Bender is a VP there and he came from Abbot, so let’s see.

Citi Retail Services - Head of Partner Marketing – MD @ Citi

• Posted: 5 days ago

• Location: New York, NY (Hybrid)

• Compensation: $250,000 - $500,000

Citigroup is going through a massive restructuring.

CEO Jane Fraser's ambitious reorganization efforts unveiled in September 2023 include:

• Discarding two core operating units focused on institutional and consumer clients.

• Elevating five key businesses – markets, banking, services, wealth management and US personal banking.

• Shedding 5 layers of management including the regional layers (Asia-Pacific, Europe, Middle East and Africa, and Latin America)

• Consolidating the leadership of Citi’s geographies outside of North America under Ernesto Torres Cantú, head of international.

• Creating client organisation under new Chief Client Officer David Livingstone

• Banking and international divisions will share a common management team

Since September 23, the company has cut 5000 jobs and eliminated 13% of its global leadership. The goal is to trim 20,000 jobs over the next two years. Additionally, 40,000 jobs will be shed when Citi lists its Mexican consumer unit, Banamex, in an IPO. Citigroup’s 239,000-strong workforce will shrink to a size of around 180,000.

Citi Retail Services (CRS) is the private label and co-branded consumer and commercial credit card part of the U.S. Personal Bank business unit. CRS services nearly 70 million accounts for many iconic brands, including Best Buy, Macy's, The Home Depot, and Sears, among others.

It’s rare for us to see jobs reaching these dizzy heights on salary, and we love to see it start with a 5. That said, the range isn’t very helpful for potential applicants, it’s just too wide.

If we were given this assignment, we’d tap talent from Mastercard, which is known for its innovative loyalty programs and ability to partner well. Talent working at Verizon, T-mobile would be good at this role too – they are both proven in synching joint-business-plans and loyalty programs involving B2B2C co-branding.

I feel that a candidate who can showcase proven experience in true business transformation in a large, matrixed org during a restructuring might clinch this one, given all that’s happening at CITI.

CMO and Head of Franchise Development for U.S. Personal Banking, Elyse Lesley, appears to be the hiring manager.

VP of Marketing @ NextRoll

• Posted: 3 days ago

• Location: remote

• Compensation: $263,000 - $324,450

Nextroll, an AdTech player founded in 2006 is coming up on 20 years and have been series-D invested since 2014. We suspect we have not seen major action from them since then because of market saturation, internal restructuring and a focus on consolidating its core offerings.

Vibhor Kapoor is the Chief Business Officer at Nextroll and it’s not surprising that this role reports into him. A veteran of the company, he held the CMO role as recently as 2023 for AdRoll. They hired 2 C-levels in March 2023 (Laura Zwahlen, ex LiveRamp) as CRO and Sue Choe, with both Public Company and Restructuring experience, as CFO.

Depending on the exit the company will be hoping for and at what timescale will be key considerations for the type of marketer to recruit and the type of experiences that they might seek. If you’re a candidate with fluency in both ad-tech and mar-tech that might be a big advantage, as they do both.

Director/Senior Director, Marketing Analytics @ DoorDash

• Posted: 4 days ago

• Location: San Francisco, Seattle, New York, Los Angeles, Chicago, Austin, or Washington, D.C.

• Compensation: $235,000—$345,600

DoorDash made headlines last month at Cannes by winning the Titanium Grand Prix with its Super Bowl campaign, All the Ads. We loved the simplicity of the idea and how ambitious and daring the execution was —check it out if you haven’t seen it!

The company is doing really well in the US—with a market share of 67%, DoorDash is the No. 1 food delivery platform in the country, while Uber Eats, the second largest, only has a 23% market share.

The company is expanding aggressively into new markets and new categories. It operates now in Canada, Australia, New Zealand, Germany, and Japan. The company might be eyeing a takeover of Britain's Deliveroo to expand into market in the UK.

Meanwhile, it continues to expand its delivery offering to include crafting supplies, home décor, cosmetics, alcohol, and more.

Working at a company like Doordash in a senior marketing analytics role will require a special set of skills.

During my time as Global Head of Talent Acquisition at $GRAB (South East Asia’s ride hailing giant) I learned about the challenges that are unique to marketing data labs and teams in this O2O space (online to offline).  

The senior marketing analytics role at DoorDash involves challenges such as dynamic demand forecasting, hyper-local marketing optimization, balancing marketplace dynamics, real-time customer experience management, and innovating under regulatory scrutiny. It gives me a headache just thinking about all of those things at once.

If I am on the assignment to find this person, I’d be hiring from Uber for the marketplace experience, from Amazon for their Dynamic Demand Forecasting experts, or from Wal-Mart for their record in enhancing customer experience through data, with large amounts of government scrutiny.

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