Marketing Jobs Over $200K

In business, like in nature, the smallest ripples often signal the biggest changes. For those watching the pulse of the U.S. economy, job postings, especially marketing jobs, can be that early sign, telling us if companies are preparing for growth or bracing for storms.

Maybe not a surprise for many, the U.S. marketing job market has cooled. As of this morning, there are 35,399 open marketing positions (client-side, non-agency) in the U.S., a 1.5% drop year-on-year - the first YoY decline we’ve seen over the last 12 months😱

That’s right – after months of growth, the marketing job machine is, dare we say, easing off the gas. Last week alone saw a decline of 944 marketing jobs in the U.S., down 2.6% from a week ago.

Is it a temporary blip or the start of something more ominous? Time (and perhaps a few more ducks) will tell.

However, not all is frozen. Senior marketing roles (Director level and above) are still hot, showing 7.9% growth year-on-year, with 4,334 openings. What’s more, 54% of these senior roles now list salary ranges, with a median pay of $151,247. For all marketing roles, the median is $82,503

Median Salaries by Seniority

• Chief Marketing Officer: $254,998

• SVP/Head of Marketing: $200,491

• VP/Director of Marketing: $161,200

• Marketing Manager: $119,600

• Marketing Specialist: $72,498

Senior Marketing Salaries in Major U.S. Cities

• New York: $159,994

• San Francisco: $184,995

• Chicago: $135,242

• Los Angeles: $143,250

• Boston: $161,876

• Atlanta: $150,010

• Austin: $149,812

• Seattle: $150,010

• Dallas: $144,092

• Philadelphia: $135,002

• Washington: $124,998

• Miami: $124,998

• Houston: $112,195

*These data are provided by our partner, Aspen Technology Labs, who monitor over 8 million jobs across 160,000 career sites in real time.

Meta is hiring a Global Brand Strategist to bring coherence to a brand that spans everything from AI and policy to product launches and public trust. This isn’t a deck-and-done job. It’s about shaping how Meta shows up in the world, and how it tells its story internally and externally.

You’ll work across Corporate Marketing, Product, Comms, and Public Affairs, helping align strategy with execution at a global level. The job is based in Menlo Park, but flexibility exists for the right person.

The timing matters. The release of Careless People has reignited questions about Meta’s identity and internal culture. This role is about helping the company move forward with a story that holds together across teams, time zones, and touchpoints.

If Taligence were running the search, aside from the other FAANG, we’d be looking at leaders who’ve shaped brand at scale, perhaps a Chief Experience Officer from Luxury or Hospitality who can bring cohesion to a portfolio, maybe a Head of Strategy from a global Non-Profit, or political strategy circles who know how to build trust in complex environments. We’d also consider agency strategists turned in-house operators with experience aligning portfolios.

The right candidate here isn’t flashy. They’re thoughtful, persuasive, and able to navigate complexity without adding more of it. They see the whole board, but they also know how to move a piece.

If you’re already in the interview loop, don’t pitch vision—share proof. Show how you’ve turned strategy into systems and narrative into alignment. This one’s for the brand leader who knows a company is only as clear as the story it tells.

In the world of marketing, few brands have been on a ride quite like Peloton. Once the poster child of pandemic growth, it’s now grappling with executive whiplash and shifting business realities.

The company has burned through three CMOs in five years, including Dara Treseder, who departed in 2022 for the top marketing seat at Autodesk, Leslie Berland, who joined from Twitter and left within the year for Verizon, and Lauren Weinberg, who stepped in from Intuit QuickBooks - only to exit the role this week, per Adweek.

The VP of Global Comms? Also gone. The Head of Creative left for Audible, and that seat’s still cold. The entire marketing function is now being restructured and split into two.

But here’s the plot twist: buried in the chaos was a role that could’ve helped stabilize the ship - a VP of Marketing Strategy and Ops, reporting directly to the CMO. It was posted with little fanfare, then pulled almost as quickly as it appeared (within 10 days). Base salary? North of $400K.

Why was it pulled? Simple. The company’s in a holding pattern. With no CMO currently in place and a new CEO just settling in - Peter Stern, ex-McKinsey, fresh from Apple’s services division - there’s a good chance the role was paused as part of a wider rethink. But make no mistake: they need it. Or something like it.

Peloton is a recurring revenue business dressed in athleisure. If they want to stop the subscriber slide, they need someone who can tie marketing performance to real business outcomes.

This dual-departure shock puts Peter in a tricky spot, because without the right leadership in place, the brand risks losing more than just members.

With both the CMO and Chief Comms roles wide open, there’s rarely been a better time to raise your hand - or your résumé.

And finally, amidst all this swirl, Peloton is also hiring a Director of Marketing Measurement Strategy, paying $244,024 to $341,634. If that’s more your speed, the role is still live - at the time of writing.

Top qualities needed for that one? Pedal Power & Staying Power.

OpenAI. You know them. Everyone does. The company behind ChatGPT, now delighting 800 million+ users while quietly building the infrastructure for AGI. They’re backed by Microsoft, regulated by… well, reality, and headquartered in San Francisco (yep, this one’s IRL hybrid, so three days a week in the Bay).

Regular Ladder readers will know that this is the first big role we’ve seen pitched to the public since their hiring of mega-CMO Kate Rouch late last year from Coinbase.

OpenAI is making other big product moves too. In Q1 alone, they launched Sora (Hollywood is shaking), rebranded their entire look (Helvetica with AI-core energy), and tried to buy every dev tool you’ve ever bookmarked at $3bn starting price. Now? They’re hiring a Customer Marketing Lead—a role that lives at the intersection of content, comms, sales, product, and pure narrative heat.

This person will literally write history. Or at least help produce the case studies, video testimonials, and brand moments that become the references everyone else copies.

Let’s be real: most customer marketing is boring. Not this. OpenAI wants someone who can capture the electricity of a founder, the elegance of an enterprise app rebuilt with Codex, and the raw power of trust-cementing innovation stories.

Where would we go if we had this assignment?

This role isn’t for the “checklist marketer.” It’s for someone who’s half journalist, half GTM conductor - equally comfortable behind a camera in Brooklyn capturing a customer story, writing a 1,000-word teardown on a federal agency’s ChatGPT deployment midweek, and then turning around to brief the sales team on how to weaponize both by Friday.

You’ve probably done serious time in enterprise B2B SaaS. Maybe you cut your teeth at Stripe, where platform storytelling reigns, or at Twilio, where developer-first GTM is the name of the game. Perhaps you’ve crafted narratives at Greenhouse or helped build community love at Figma or Notion.

If you end up in an interview loop and are looking for cues on how to nail the role down, take your cues from Kate, the CMO, who shared in a recent Podcast

If you like fast feedback loops, world-class cross-functional peers, and telling stories that might end up on Bloomberg or Wired, this one’s for you.

In a year where we’ve already seen a rise in CMO appointments in financial services, disruption in financial markets (RIP my 401K!) and the Trump shitcoin, $TRUMP go to the moon; only to come cratering back down to earth and leaving investors $2bn out of pocket, it was inevitable we would see some demand for marketing muscles in Q2 in the world of Blockchain.

Paxos is the company behind USDC. They’re a financial technology company that builds tools to digitize and move assets like money, gold, and stocks on the internet; securely, instantly, and with fewer middlemen.

Think of Paxos as the plumbing behind modern finance, helping big companies like PayPal, Interactive Brokers, and even Mastercard offer crypto, tokenized assets, or faster payments without building their own pipes.

Because Paxos is building the invisible infrastructure that could replace how money, stocks, and gold move globally, making it faster, cheaper, and more secure. They're not trying to be flashy, they're trying to be trusted. That’s why they’re regulated by the New York Department of Financial Services (NYDFS) and have audit-friendly, compliance-first vibes.

If Taligence had been booked to tackle this recruiting assignment, I’d be looking to take talent from places like Stripe and Plaid – folks who’ve scaled B2B platforms and know how to build trust. I might also look at Crypto VC Portcos backed by a16z, Paradigm, or Bain, and established Fintechs like Circle.

We will be reaching out to CEO Charles and recently hired Chief People Officer Maria to see what’s brewing and see if we can get in on the action.

If you are reading this and thinking about applying, consider this: Paxos is pivoting hard into growth mode. They need someone who can align Product, Sales, and Marketing into a clean pipeline - especially for institutional products. This persona shines in cross-functional orchestration.

Also, PSA.

​Paxos reduced its workforce by approximately 20% (about 65 employees) over the past year, despite maintaining a strong financial position with over $500 million on its balance sheet. This decision was driven by a desire to sharpen focus on core business areas, particularly regulated stablecoins and the tokenization of real-world assets (RWAs)

TRKKN, if you don’t know them, is a Mar-Tech and Cloud business focused on Google GMP Stack: mostly their Mar-tech, but some Cloud. Think DV360, GA, Search, etc. They sell to enterprise customers via their well-established Google partnership.

Since Taligence are assigned to fill the role, I’ll be talking to talent from rival Google Partners – think Jellyfish, Monks, etc. I’ll also welcome conversations with Agency-side and Big4 talent who have a hands-on-keys Marketing Technology background and know the Google Marketing stack really well, can manage long and complex pursuits, and have relationships on the inside at $GOOG.

Showing up well at the interview for this role means demonstrating that you are alert and proactive, showing that you can navigate in a matrix org, having a clear POV on co-marketing, events, and thought leadership work with Google, and an understanding of their sales motions across LCS, GCS etc.

If you want to know more, just check out the link and write to me (by replying to this newsletter) if you’d like to be considered.

Here’s a solid lineup of fresh senior marketing roles worth your attention. And for our cherished paid subscribers? You’ll get exclusive access to a curated list of the top-paying client-side marketing jobs posted in the last 30 days.

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