Marketing Jobs Over $200K

Many people aspire to pivot to a new industry, and it's easy to see why.

The drive to explore new perspectives and tackle fresh challenges is a common motivator for personal growth. Economic shifts or industry changes can prompt individuals to futureproof their careers, gaining new skills by transitioning into different fields.

Passion often plays a role, too; some dream of leaving corporate jobs for roles in social enterprises, creative industries, or entrepreneurship, seeking a more profound sense of purpose.

Others make a move in search of a better work-life balance.

After the reflection period following a layoff, it’s understandable that someone might hesitate to return to an industry that left them high and dry in a competitive job market.

But pulling off a career move to a new industry is really hard. From years of working with C-suite and SVP-level clients, we've identified key obstacles:

• Short-term Thinking: Hiring companies often feel they can't afford the time for someone to "learn" their business.

• Risk Aversion: Employers may be reluctant to take the risk of bringing in an outsider.

• Compensation: Due to their specialized knowledge, salaries in a new industry might not match those in their current field.

• Cultural Fit Concerns: Biases can be strong—such as assuming a candidate from a large established company might not fit or be effective in a less structured environment.

• Confirmation Bias: “Our CEO wants a person who has walked in her shoes”

• PR: Companies might prioritize hiring from competitors for optics (or even revenge!)

• Resistance to Change: When I worked in big agencies, there was a dreadful habit of only hiring from large competitors 85%+ of the time, and it had been that way for decades.

A seasoned CMO shared some insightful advice with us:

Another industry veteran added:

Looking at 2024 data for CMOs, of the 193 appointments announced this year, 18% are what we call “industry travelers,” showing that while it’s possible, it’s still not common.

Among highly paid marketing roles in the US, some postings call out in the ad that they are open to industry travelers.

That’s why, this week, we've handpicked roles where an industry pivot could be a real opportunity.

As of this morning, 27,886 marketing jobs are available across the United States (jobs currently listed on company career sites—not job boards or staffing agency websites). This marks a 9.7% increase compared to the same period last year. Among these, 3,815 are senior marketing positions (director-level and above), showing a growth of 11% year on year.

48% of these senior positions offer salary transparency. The median salary for senior marketing roles is $144,997, while the median salary for all marketing vacancies is $87,506.

Here are the median salaries by seniority level in marketing:

• SVP/Head of Marketing: $214,427

• VP/Director of Marketing: $159,494

• Marketing Manager: $117,499

• Marketing Specialist: $69,992

Median salaries of senior marketing jobs in major US cities are as follows:

• New York: $154,991

• Los Angeles: $140,005

• Chicago: $139,994

• Miami: $110,001

• Houston: $131,487

• Dallas: $130,000

• Philadelphia: $110,001

• Atlanta: $112,507

• Washington: $130,000

• Boston: $162,500

*These data are provided by our partner Aspen Tech Labs, which monitors over 8 million jobs across 160,000 career sites in real time.

VP, Head of Marketing Operations @ Novartis

• Posted: 10 days ago

• Location: East Hanover, NJ

• Compensation: $284,000 - $426,000

Swiss multinational pharmaceutical giant Novartis is one of the largest pharmaceutical companies globally, consistently ranking among the top five. In April 2019, Novartis spun off its eye-care division, Alcon, and in October 2023, it separated its generic drugs unit, Sandoz. Now, the company primarily focuses on Innovative Medicines.

Innovative Medicines is divided into two commercial units: Innovative Medicines International and Innovative Medicines US. These units merge the pharmaceutical and oncology divisions, with the former focusing on the global market and the latter on the U.S. market.

With the word “innovative” in this part of the company, it’s no wonder that Novartis would want to cast a wide net for marketing talent beyond the traditional medicines space.

Their current Chief Marketing and Customer Experience Officer, Gail Horwood, is from a publishing and CPG background herself. A new leader from a different sector is very often a catalyst for bringing in fresh perspectives and talent (although it can occasionally lead to resentment among closed-minded industry colleagues).

Based on the JD, they are open to people from consulting firms and agencies. 

If I were hiring for this role I’d poach talent from Klick. Klick Health has been a leader in innovation, and received numerous awards in 2023, including significant recognition at the Cannes Lions and Clio Health awards.

I would also look at Publicis talent, given their insider knowledge. Since 2020, Novartis has partnered with Starcom and Epsilon from Publicis Groupe for global media tasks, blending data marketing with personalized strategies across 60 markets.

Global Marketing Executive Director- Consumer, Obesity @ Amgen, Inc.

• Posted: 8 days ago

• Location: Remote

• Compensation: $261,730 - $299,705

Amgen, an American multinational biopharmaceutical company headquartered in Thousand Oaks, California, is one of the world's largest independent biotechnology companies.

The company is testing an injectable treatment called MariTide, which is aimed at weight loss and differs from rival products from Novo Nordisk and Eli Lilly. MariTide has the potential to help patients maintain weight loss even after discontinuation, a significant advantage over other treatments. It may also offer more convenience by being administered once a month or less frequently, unlike the weekly injections currently on the market. Alongside MariTide, Amgen is developing an oral obesity treatment, though details are scarce.

Following the announcement that MariTide is moving into late-stage testing, Amgen's shares surged, boosting its market capitalization by $20 billion. However, the drug is still at least two years from regulatory approval, by which time competitors may have released new treatments. Additionally, Amgen will need more time to prove the drug's benefits for heart health - a key factor for insurance coverage.

This role is open to candidates from the CPG sector, focusing on brand strategy and positioning, and requires 10+ years of management experience. Meanwhile, the company is also hiring for:

• Executive Director, Global Marketing Lead- Cardiovascular, Obesity: This role requires 6+ years of management and relevant sector experience.

• Director, Media Portfolio Strategy and Operations: Although not related to obesity, this position is ideal for former agency professionals and reports to the Executive Director, Head of Global Media (ex-Mindshare). The role prefers candidates with experience in biotech or media agencies.

If tasked with filling this role, we would target talent from J&J and Nestlé. These companies have substantial operations in California and share a health-oriented marketing focus essential for this position. Their experiences in CPG would provide a strong foundation for strategic marketing within the biopharmaceutical industry.

VP, Growth Marketing @ Maven Clinic

• Posted: 9 days ago

• Location: New York, NY

• Compensation: $220,000 - $280,000

Founded in 2014 by former journalist Kate Ryder (The Economist, The New Yorker, The Wall Street Journal), Maven has raised $300 million in funding from top healthcare and technology investors. It claims to be the world’s largest virtual clinic for women and families, offering comprehensive clinical, emotional, and financial support across fertility and family building, maternity and newborn care, parenting and pediatrics, and menopause. Maven's B2B clients include employers and health plans.

This role appears to be a replacement for Amanda Raines, with Allison Van Houten having joined as VP of Marketing in April.

The role is open to candidates from B2B SaaS.

We've recently filled a demand-gen, growth-focused SVP role and believe this technical marketing discipline has a higher chance of portability across industries.

For this position, I’d consider poaching talent from Talkspace. Based in New York, Talkspace is a B2B SaaS that sells online therapy services, targeting employers and manages a broad network of therapists and mental health resources.

Although more of a B2C SaaS, Teladoc talent would be another viable option, especially given their current financial challenges, which might make their talent more open to hearing of new opportunities.

Senior Manager, Ads Revenue & Yield Analytics, Programmatic Monetization @ Netflix

• Posted: 2 weeks ago

• Location: New York, NY I Los Angeles, CA

• Compensation: $220,000 - $610,000

Netflix reported on Monday that it has secured deals with all major holding companies and independent agencies, resulting in a "150% plus increase" in upfront ad sales commitments compared to 2023. This news pushed Netflix shares to an all-time high on Tuesday.

In Q2, Netflix saw a 166% surge in gross media ad spend, according to data from Guideline, which tracks ad agency media investments. While overall digital video ad spend grew 14% year over year, linear TV ad spend dropped by 12%.

Disney+ followed closely behind Netflix with a 140% increase in gross media ad spend, while TikTok grew by 57%, and YouTube Select and YouTube TV online video ads rose by 29%. Advertisers also boosted their spending on Amazon Ads and Fire TV OTT ads by 19% and on Amazon Ads and Fire TV online video ads by 27%. Peacock saw a more minor increase of 16%.

In this competitive environment, Netflix is rapidly expanding its ad unit, with key leaders recently joining or being promoted:

• Eunice Kim, Chief Product Officer, was promoted in October last year.

• Peter Naylor, VP of Global Ad Sales, joined in August 2022.

• Mitchell Kreuch, Head of Ad Sales, joined in October last year.

• Amy Reinhard, President of Ads, was promoted in October last year.

• Mitzi Reaugh, VP of Finance, Strategy and Ads & Consumer Product Experience (potential hiring manager), was also promoted in October last year.

• Jon Whitticom, VP of Product I Advertising, was appointed in October last year (formerly of GroupM).

• Faye Trapani, Head of Programmatic, joined in June.

Given Netflix's historical focus on a subscription model without ads, the company's pivot to ad-supported content likely requires talent from outside the traditional industry pool. While hiring a programmatic strategy expert from another streamer like Disney+ or NBCU Peacock might seem logical, I would consider targeting talent from holding companies like Publicis, Dentsu, or IPG. These companies offer a broader perspective on the partner ecosystem, making them ideal candidates for such a role. If tasked with this assignment, I would focus my headhunting efforts on talent from these organizations.

If you’re a candidate in line for an interview for this role, be sure to study Netflix’s approach to selecting talent.

Senior Director, Global Integrated Marketing, Strategic Brand Initiatives @ Visa

• Posted: 9 days ago

• Location: San Fransisco, CA

• Compensation: $192,700 - $301,150

Visa’s Global Integrated Marketing team is expanding. In addition to this role, they are also looking for:

• Senior Director, Global Integrated Marketing - Emerging Platforms

• Sr. Director Global Campaigns & Solutions Marketing

For these positions, I would consider sourcing talent from entertainment and media, technology startups in emerging markets, and international nonprofits.

Professionals from the entertainment and media industry are adept at creating compelling narratives and managing high-impact global projects, skills that are beneficial for major brand campaigns relevant to Visa, such as the Olympics or FIFA.

Leaders from technology startups, particularly those in emerging markets, bring critical digital marketing expertise and experience in scaling operations and messaging. Their agility and familiarity with cutting-edge technologies could boost Visa’s digital and global marketing strategies.

Executives from large international nonprofits are skilled in cultural navigation and executing effective campaigns across diverse regions. Their ability to make a significant impact with limited resources makes them well-suited for developing Visa’s brand initiatives with a culturally sensitive approach.

Pivoting industries can be challenging. To succeed, you should:

• Clearly articulate your unique value and the transferable aspects of your skills.

• Demonstrate a genuine interest or passion for the new industry, supported by evidence.

• Be prepared to negotiate compensation or title, acknowledging that compensation reflects past learning and context.

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