Marketing Jobs Over $200K

The U.S. marketing job market continues to cool, though only slightly.

This week, there are 33,944 marketing job openings (client-side, non-agency) across the country - a modest drop of 594 compared to two weeks ago. Year over year, the picture remains largely unchanged, with only a 0.5% decline, amounting to 186 fewer roles than this time last year.

Senior marketing roles, however, remain a bright spot. There are 4,343 director-level and above positions available - up 7.7% from a year ago, though down slightly (-1.8%) from the peak three months ago. In other words, while the broader market slows, demand for experienced marketing leadership is holding steady.

Over half (54.5%) of these senior roles list salary information. The median salary for senior marketing positions is $150,010, while the overall median for marketing roles sits at $84,999.

Median salary by seniority:

•  Chief Marketing Officer: $285,002

• SVP / Head of Marketing: $199,992

•  VP / Director of Marketing: $162,500

•  Marketing Manager: $115,648

•  Marketing Specialist: $72,498

Looking at major U.S. cities, salaries vary considerably

*Senior Marketing Jobs in Major U.S. Cities (client side, non-agency, director-level and above)

And, just look at the growing gap in job volume between New York City and Cities like LA, SF. The Big Apple is certainly having a moment.

In Seattle, salaries for senior marketers continue to surge with a median of $170,602, buoyed by Amazon’s uptick in hiring across departments like FireTV, Prime Video, Alexa, AWS AI, and more. In the past month alone, Amazon has added 28 marketing roles in the region, most of them focused on product marketing.

Atlanta has also seen notable salary growth, with a median of $167,492, driven by strong hiring from companies such as OneTrust, AT&T, AEG, PrizePicks, and even Atlanta Public Schools.

The bottom line: while overall marketing job numbers are softening, demand for strategic and technical marketing leaders remains strong. For those in senior roles or aiming to get there, the market still offers solid opportunities, particularly in cities where major employers continue to invest in marketing talent.

FanDuel is flying. It captures nearly half of U.S. sportsbook revenue and roughly 40% of betting handle. The company’s next act is to lock in a brand that lasts long after the early rush of growth. Your new boss, Andrew Sneyd, the CMO who made “Kick of Destiny” a Super Bowl fixture, wants a Senior Vice President of Marketing to lead that charge.

In this role, you will shape the creative work, steer brand voice, uncover fan insight, and broker partnerships that extend through sportsbooks and casinos to horse racing, daily fantasy, linear TV and OTT. Your success will show up in two numbers: a lower cost to win new players and a higher value on every bet they place.

(Per LinkedIn TI) A 191-person marketing team waits for you to invoke a playbook that can run as fast as the live odds feed.

Each week, you will sit with product and finance to ask the same question: does this idea move the needle? I think anyone who loves and lives real-time feedback will thrive here.

FanDuel still spends big, but profit matters more each quarter. Flutter, its parent, has set a 15% U.S. margin target for 2026. Bright ideas must pay their own way.

If Taligence had the brief, we would start with leaders from Netflix, Spotify, and YouTube who turn endless streams into daily habits. We would also look at marketers from Riot, Activision Blizzard, and Epic who make live play feel like culture, plus seasoned heads out of WPP or Dentsu who blend bold ideas with tight P&L discipline.

If you can keep a brief simple, steer decisions with live numbers, and spark the next rush of app downloads, the role is yours – and I’m willing to bet money you could do it.

The war for mindshare in spirits is turning into a siege. Gen Z drinks less, the U.S. trade is working through a hangover of excess stock, and Campari’s share price still sits closer to the cellar than the roof. Yet Milan has slipped a fresh role onto the market that signals anything but ritirarsi (that’s “retreat” in Italian btw)

Global Head of Marketing, House of Whiskey & Rum (VP) sits in New York and reports to Raul Gonzalez, the newly installed Managing Director, who has spent two decades turning single malts and bourbons into status objects. His brief is clear as Vodka: give Campari’s brown-spirits stable a sharper point, then drive it through a distracted, health-minded generation.

Your closest ally stateside will be Allison Varone, ex-LVMH, four months into her own promotion as U.S. Head of Marketing. Together, you will shape how Wild Turkey, Appleton, Glen Grant, and a handful of smaller barrels fight for relevance from Brooklyn cocktail dens to duty-free shelves in Shenzhen.

Campari will pay up to $400K in base salary for the right operator. That figure hints at urgency. Organic U.S. sales fell 11% in Q1 as wholesalers flushed inventory. Net debt now sits at 3.4 times EBITDA after the Courvoisier buy. Management has labelled 2025 a transition year; the company needs fresh top-line sparks before the next rate hike or tariff flare-up douses optimism again.

The audience is shifting, too. IWSR 2024 surveys show that almost two-thirds of legal-age Gen Z said they had not touched alcohol in six months, and one in five avoid it entirely. They still queue for taste, ritual and story, but booze now competes with CBD seltzer, THC pre-rolls and caffeine gummies.

Your task is to anchor whiskey and rum inside that changing mood without leaning on dusty masculinity or kitsch heritage. Think fewer bar-wood clichés, more clear-headed craft that plays well on a For You page.

The stakes are high. Campari has promised investors a two-hundred-basis-point margin lift from cost cuts; every activation must prove it creates velocity.

If Taligence had the mandate, dear ELT, our line is open! We’d poach from two wells. First, the earned swagger of Beam Suntory, Brown-Forman and Pernod’s The Glenlivet team, where distillers already court younger drinkers without sacrificing provenance.

Second, the insurgent edge of Liquid Death, Athletic Brewing and Oatly, brands that turned abstinence into attitude and can teach spirits how to live in a moderation era.

Give us the brief, and we’ll surface leaders who can persuade sober-curious twenty-somethings that barrel ageing still matters.

Campari has the Bubbles poured, will it serve celebration though, or ‘drowning of the sorrows’...

Lincoln Center is a 16-acre arts campus in Manhattan that hosts the New York Philharmonic, the Met Opera, New York City Ballet and more. Millions visit every year, yet many still see it only as a gala venue on PBS. The nonprofit that runs the campus, Lincoln Center for the Performing Arts (LCPA), now needs a marketer who can widen that picture.

The role is Senior Vice President, Brand Marketing. You report to the Executive Vice President, Chief Communications, Marketing and Advocacy Officer, a title so long it needs its own intermission. Your job: define the “Lincoln Center experience” for everyone, from free-event first-timers to long-time donors.

Last year LCPA booked $235 million in revenue and a $38 million surplus, but half that income still came from gifts. New President Dr Mariko Silver and Chief Artistic Officer Shanta Thake want “arts for all”,  which means more free and pay-what-you-wish tickets. Earned dollars must grow even as prices drop. That challenge lands on your desk.

You will set brand strategy, run campaigns and use data to build audiences for everything from a Mahler symphony to an outdoor puppet show. I think people who like quick feedback and clear targets will feel the slower pace (my presumption) a little bit frustrating.

The team is ready. Leah Johnson now splits her time between policy work and campus planning, so you own growth. Your numbers are reach, repeat visits and lower cost per ticket sold.

If Taligence had the search, we would tap streaming pros at Disney Plus and Max who turn elite content into wide appeal, live-show marketers at AEG and Feld who sell single-night events at scale, and agency leaders with practitioner skillsets, atop the storied agencies being dismantled by some holdcos.

Keep briefs short, back plans with data, and show that free entry can still drive lifetime value.

First Mid Bancshares is a fifty-branch community bank that wants to look and sound like something bigger. The ad for its first Chief Marketing Officer is full of clues. It lists five “home” cities, dangles bonuses that “may” apply, and reminds you that the job description “does not constitute a contract.” If nothing else, the lawyers are awake.

The bank itself is steady. Net income hit $22 million last quarter, loan books keep edging up in farm country, and the stock trades at under ten times forward earnings. Management has stayed put for years. I think the board now sees brand and data as the next gaps, a trend I’m seeing in a lot of unlikely places.

Your brief runs across retail, commercial, wealth, insurance, and even farm management. You must shape one story, sharpen a sleepy CRM, and stretch a mid-six-figure budget across Facebook, crop-harvest fairs, and small-town radio. The posting asks for crisis-comms skills, so the next rate wobble may be yours to narrate.

Pay ranges from a mid-level tech salary to near regional-bank C-suite cash. The spread hints they know the right hire may need coaxing to move from Chicago or Nashville. They will even “house the right candidate,” which sounds generous.

The pace here will not match a sportsbook or a streaming giant. Decisions gather dust in credit, risk, and compliance queues. Yet the upside is clear. A modest lift in cross-sell or a small jump in fee income moves this stock, and the dividend has room to climb if credit stays clean.

If Taligence held the search, we would start with marketers who turned midwestern credit unions into digital brands. We would also tap product chiefs from regional insurers who already live inside complex compliance but still hit growth marks.

Keep the language plain, show the board a path from data to deposits, and prove that “community feel” can scale without losing trust.

Grant Cardone’s 10X stable is looking for a Vice President of Marketing. The ad trumpets nine-figure revenue, a $2 million-a-month ad tab, and a 30-person “elite” team. I noticed that when you check LinkedIn the entire marketing headcount shows 33 people, a 10% bump vs past year, but with quite heavy attrition.

Grant Cardone sums up his playbook in one line: Money follows attention. He pounds that idea in five variations: attention is currency, obscurity is fatal, omnipresence wins, best-known beats best, and a relentless story glues it all together.

I think of it as a foghorn strategy: stay loud, stay everywhere, and never give the market a chance to forget your name. He backs the talk with volume. Dozens of short videos hit TikTok, Instagram, X, and YouTube every day. Email and SMS blasts follow. Billboards pop up on Florida highways. Then come the 10X rallies where he spends on pyrotechnics and headline acts because “promotion sets the table, sales only eat what marketing serves”

Your remit is straight performance. Spend well north of a million dollars a month on Meta and Google. Build webinars, tripwires, and evergreen funnels in HubSpot. 

You report to the president and, by extension, to Mr. 10X, a devoted Trump donor who streams rally clips between sales riffs. If MAGA merch in the hallway makes you twitch, consider this a forewarning.

Money, though, does tempt. The range reaches hedge-fund light, with “lucrative incentives” if ROAS pops. Culture prizes speed; the posting actually says the team is “committed to domination.” I think it reads like a CrossFit poster, but here it sets the tempo. Remote work? Not a chance. Cardone wants you close enough to hear “10X” shouted from the sales pit.

If Taligence held the search, we’d fish where red-hat funnels already roar. First stop: marketers from MyPillow, The Daily Wire shop, or Goldline, brands that turn insecurity and outrage into same-day orders.

Next, veterans of old-school MLMs such as Herbalife, Amway, and Avon; they squeeze lifetime value from $9 leads and treat attrition as a daily metric. Finally, a subscription maestro from Weight Watchers or a keto-powder club could make that two-million-dollar ad budget sprint.

Bring a thick skin, a hunger for tests, and a smile when the boss quotes Trump between KPI slides. Keep the leads flowing and you’ll win a front-row seat at the next 10X spectacle!

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