Marketing Jobs Over $200K

Worldwide, hiring has slowed.

According to the recent data released on JobsIndex by Aspen Tech Labs, who monitor 8 million+ jobs across 160,000+ corporate career sites in real-time:

• US job vacancies are down 13% YOY

• UK job vacancies are down 26% YOY

• Germany job vacancies are down 12% YOY

• France job vacancies are down 13% YOY

On a positive note, the marketing jobs continue to grow.

As of June 25th, there are 23,104 marketing jobs available in the United States, representing a 4.7% increase year-over-year.

Among these marketing jobs, 2,822 are senior roles at the director level and above, up 8.8% from last year.

So, there is a strong demand for marketing talent relative to other professions.

47% of these senior marketing positions offer salary transparency. The median salary for senior marketing jobs stands at $147,503, while the median salary for all marketing vacancies is $89,523.

Here are the median salaries of different seniority levels in marketing:

• SVP/Head of Marketing: $200,002

• VP/Director of Marketing: $156,967

• Marketing Manager: $112,507

• Marketing Specialist: $70,720

Now, let’s get started with our top picks from those listings, starting with Salesforce.

SVP of Growth Marketing @ Salesforce

• Location: San Francisco, CA

• Compensation: $359,000 and $437,000

• Posted: 5 days ago

Launched in August 2023, Salesforce Starter is a new CRM solution tailored for small and medium-sized businesses (SMBs). The platform provides an affordable, scalable, and easy-to-use solution that helps SMBs streamline and enhance their business operations and manage customer relationships effectively.

About 3 months ago, an enhanced version of the Starter Suite, Salesforce Pro Suite, was launched. Pro Suite offers stronger customization, automation, and integration capabilities, along with more advanced sales and service functionality to support businesses that are ready for the next stage of growth.

Led by Kris Billmaier, SVP and GM of Salesforce Self-Service and Growth Products, these products are integral part of the company’s (PLG) Product-Led Growth strategy to drive customer acquisition and user growth.

Salesforce has slowed hiring since January this year, posting close to 290 jobs in the US. Most jobs are in Engineering and Sales.

In addition to this job, they are also actively recruiting for a VP of Data Cloud Product Marketing, offering a salary between $239,300 and $382,900.

If we were to recruit for the role, we’d target talent working at SaaS players who have delivered strong revenue growth from SMB markets. Our bet would be on locating top candidates working at Shopify, Zoom Hubspot, and maybe Workday, who you might say are eating SAP’s lunch.

If I’m applying as a candidate, I’d be showcasing my hacker mindset to find growth through white spaces and bold ideas. What do we mean by bold ideas? There’s been quite a lot of daring work done in the IT platform space in terms of IT platform marketing; one winning example is WPPs Workday’s SuperBowl ad

Global Head of Media for Reality Labs @Meta

• Location: New York, NY, Los Angeles or Burlingame, CA

• Compensation: $227K to $296K + bonus + equity

• Posted: 1 week ago

Since 2022, Meta has undergone three restructuring rounds, cutting 25% of the global workforce.

Reality Labs is where there's been the deepest investment with the least profit/revenue. In 2022 and 2023, it reported losses of $13.7 billion and $16.1 billion, respectively. In Q1 this year, it lost another $3.8 billion.

It's a retail hardware business, which is not Meta's normal business model, and it's hard to get a flywheel going. They have big bets on Quest, and it’s certainly priced more friendly than Apple’s VisionPro product. With the right focus on software, AR improvements, and AI, it makes sense to keep investing here.

You can argue they are in a good position to take some of the wearables market, which will grow in the future. They must realize this in hindsight now that they're splitting the org. As reported by the Verge, Meta CTO Andrew “Boz” Bosworth announced last week that Reality Labs will be merged into two groups: “Metaverse” and “Wearables”. They will also cut a few jobs as part of the restructuring.

There have been many RL reshuffles up til this point: former CMO Brian Irving left for Lyft as the new CMO last year. At roughly the same time, we reported former VP of Global Product Marketing and GM joined EV maker Rivian as CMO. Angela Stizza, Chief of Staff, left for Wells Fargo. Karen Bui, Head of Global Operations left for Walmart. And just last month, one of the most important scientists in the AR team, Thomas Reardon, VP of AR Research resigned.

One of the cool things about these departures is the variety of companies people left Meta for - Ride-hailing, Car-making, Banking, and Retail! We love to see it when people in the top marketing spot shift industries and apply new thinking and insight.

Shachar Scott was brought in by Irving and quickly elevated to his role after Irving left. Sasha Wolfe, who was previously hired for the role, but was immediately tapped to take on a wider scope during the “restructuring”. She is likely the hiring manager for this position. The fact that this job is posted now indicates that the dust has settled and a new direction is set.

Our insider sources suggest that this role posting is somewhat performative and that there are people ready to do this job inside of Meta. So be prepared to showcase your competitive edge if you’re going to apply.

Media Agencies like EssenceMediacom would be a great place to look for talent to do this job, because they handle Google and Sony’s media budgets, including hardware, or perhaps Publicis, who have held the Media AOR Meta relationship for a long time now. A performer from the agency side would be a solid bet if they had credibility with existing teams at Meta. If I were hiring people from the client side, I’d target people who have overseen global media at places like MGA Entertainment (Bratz) or Mattel (Barbie)

If you’re being considered for this role, the clue is in the JD regarding the experience you should be talking up. They are talking about real-world retail channel experience, so be sure to mention any experience in offline distribution optimization.

As we said earlier, this is not the usual flywheel for an internet business like Meta, so someone who can demonstrate evangelical vision and change management in terms of approach would be a value-add.

Chief Marketing Officer @ FranklinCovey

• Location: Remote

• Compensation: $250,000-$300,000 base salary (total package $500,000 - $600,000)

• Posted: 1 week ago

FranklinCovey is a global consulting and training firm that specializes in organizational performance improvement. The company provides solutions in leadership, execution, productivity, trust, customer loyalty, sales performance, and education.

Founded in 1997 through the merger of Franklin Quest and the Covey Leadership Center, FranklinCovey is known for its time management products, such as the Franklin Planner, and for Stephen R. Covey's influential book, "The 7 Habits of Highly Effective People."

The company operates in over 160 countries and territories, offering workshops, coaching, and digital learning tools through subscriptions to help organizations and individuals achieve their most important goals.

The company currently lists 39 jobs, mostly for training consultant roles. In addition to the CMO job, it is also advertising a remote Director of Brand Marketing job, offering a base salary of $170K - $215K.

If we were to recruit for the role, we’d target B2B service organizations with a track record in distinctive marketing. Accenture Consulting stands out in our memory for its bold use of Airport OOH media for branding, and Korn-Ferry has been doing some interesting work on Linkedin, so we’d tap top marketing talent who work there.

We’d also look to poach people from places like IBM who have strongly differentiated marketing for their services in areas like AI and have been experimenting with inventory on Reddit.

If I’m applying as a candidate, I’d focus on showcasing experience in building upon legacy and portfolio marketing, as they describe themselves as a house of brands.

VP of Corporate Marketing @ DigiCert

• Location: Sunnyvale, CA

• Compensation: $244,700 - $301,200

• Posted: 5 days ago

Headquartered in Lehi, Utah, DigiCert is a global leader in enterprise digital security and SSL/TLS certification, providing trusted solutions for securing websites, devices, and enterprise networks.

Founded in 2003, DigiCert offers a comprehensive suite of services, including public key infrastructure (PKI) management, identity and authentication services, and digital certificates for a wide range of applications. Known for its commitment to innovation, DigiCert ensures robust data encryption, integrity, and authentication to protect sensitive information and maintain trust in digital transactions.

The company has entered a new phase of development since the current CEO, Amit Sinha, joined in Oct 2022 from Zscaler. This year they have made several C-level new hires including the new CFO, and CRO.

CMO Atri Chatterjee joined in May. Chatterjee is a seasoned CMO with extensive experience in the security market. Before DigiCert, he served as CMO at ForgeRock for 5 years until its $2.3 billion acquisition by Thoma Bravo and subsequent merger with Ping Identity. His impressive portfolio includes CMO positions with cloud security leader Zscaler and Act-On Software, a SaaS marketing automation and revenue optimization provider, and senior marketing positions in Symantec, VeriSign, McAfee, and CipherTrust.

Key stakeholders for this role likely include Ryan Brown, VP of Brand, Creative and Digital, and Mike Fleck, Head of Product Marketing, Linda Maggi, VP of Growth Marketing.

If we were to recruit for the role, we’d target marketers with experience building differentiated brands and bold communications ideas. I really love the work Cockroach Labs has done over the last decade, including the “Roachfest” events and placements in the Wall Street Journal, CNBC, The Information, and Wired.

If I’m applying as a candidate, I’d be talking about how comms can serve sales in an accountable way in terms of lead gen, as well as how comms can be used to help close deals and create storytelling opportunities through customer reference programs.

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