Marketing Jobs Over $200K

It’s a tough market for job seekers.

There is an overflow of talent created by the mass layoffs. Recruiters are overwhelmed, and job seekers are exhausted. It’s frustrating for both ends of the spectrum. Ghosting happens often, and processes are getting automated. Candidates are asked to complete long surveys, do mini projects, or record one-way video interviews for screening.

The more technology is introduced, the more dehumanizing the experience becomes. The dreaded Workday logo is triggering.

And the future appears uncertain. Businesses are talking about “efficiency” more than anything else. Enterprise adoption of AI to automate jobs and replace human creativity becomes increasingly tangible.

Some people wonder: will this ever end, or is this the new normal.

Here’s our opinion: it’s just a cycle, and this chaos will soon end!

Let’s look at what’s holding us back:

Cost of Capital

One common challenge every VC/PE firm and funded entity faces, big or small, is the cost of Capital. But the rates will come down. These are measures taken to deal with unusual times.

AI taking over jobs

We are all excited about the potential of AI. However not enough attention has been paid to the limitations and risks of mass adoption of this technology. What we learned from VR and AR is that: success in the adoption of new tech is often defined by its limitations, not by its potential. So, while we see stunning demos of Sora and EMO, we won’t know how reliable, economical, safe, sustainable or even ethical to use these tools on a large scale. Not to mention the cost and human involvement required to set up and train these AI systems. We will have to wait and see.

Wars

We are now 2 years and 4 weeks into the Ukraine / Russia conflict and 23 weeks into the recent escalation between Israel and Gaza. But we are among the optimists who believe these wars will end and must end.

Social Contagion

The domino effect of layoffs is also causing more people to lose their jobs in other industries. “Efficiency” and “cost reduction” appear more frequently in companies’ quarterly calls. We believe this too, shall pass.

You know what? The market for marketers is already rebounding in a big way:

• In the US, there are currently 24,736 open marketing positions, marking a 28.3% increase from the previous quarter.

• Of these, 2,668 are senior roles, representing an 18.8% quarterly increase.

• 44.6% of job listings disclose salary ranges.

• The median pay for all marketing positions is $83,200, while senior marketing roles offer a median pay of $146,997.

So our advice? Hold on tight, it’s a tough ride, but we’ve seen this all before (2001 dot com crash, 2008 financial crisis, 2020 Covid19)

If you’ve been impacted by reshuffle, restructure or just sentiment, think of this gap in your career as an opportunity for introspection, rejuvenation, and rebooting.

SVP, Global Marketing and Insights @ ComCast

• Location: New York and Philadelphia

• Compensation: $370,536 - $592,858

• Posted: 9 days ago

Comcast currently has more than 920 vacancies. Close to 10% are remote. The median salary is around $40.2K. This role is the highest-paying position they advertise.

The median salary for SVP of Marketing positions in the US is $199,992. In New York the median pay is $92,196 for full-time positions, and in Philadelphia $60,320.

If hiring for this role, we’d likely target those who can understand and predict how media companies continue to engage with their audiences and increase effectiveness in a cookie-less world. We’d look for people who understand the need for addressability and get excited by the Future of Television.

There are a lot of complex frameworks and execution in media these days, and the biggest clue is in the job description. We’d look for a leader who can simplify complex concepts and bring the narratives to life across multiple touchpoints and sales collaterals.

An ideal candidate would also have experience navigating and getting things done in a large, well-resourced, matrixed company where cross-company, partner/alliance and departmental collaboration were important.

If you are in an interview process, highlight your expertise in these areas (Addressability, Sales Enablement) and how you ensure a narrative around a complex offering lands well and drives business results. Talk about how you marketed a proposition that was clearly a superior use of client dollars. And be clear about your relationships and rolodex in both agencies and advertisers.

This role is also very much a product marketing and strategy role. So emphasize experiences in that area, distinct from services B2B marketing.

Lastly, showcase how your philosophy on big-picture advertising is aligned with the perspectives of James Rooke, who leads Comcast Advertising, and believes in accountability, choice, and transparency. 

VP, Marketing Innovation & Technology @Take Two Interactive

• Location: New York, NY

• Compensation: $230,000 - $290,000

• Posted: 7 days ago

T2’s hiring has been quite stable at around 35 job openings monthly over the past 12 months. This role is currently their highest-paid open position. The median pay is $122K. And 22% of jobs are remote.

The median salary for VP of Marketing roles in the US is $137,498, and the median pay in New York is $92,196.

If we were to recruit for the role, we’d target gamers - imaginative souls who have a track record in branded entertainment, and those who know how sponsorships or brand integrations can work without impacting the in-game experience.

We’d be looking for a deep and comprehensive knowledge of the available suites of marketing technology to innovate atop. We might look at rival game publishers and related businesses, where sewing together a stack of complementary technologies and making them sing together was on top of the list.

T2 is fiercely protective of IP and with good reason - so if you are being considered for this role, emphasize how you have been trusted to innovate without leaks while proposing ideas for holy-grail IP!

We think the hardest part of the job will be managing the team of passionate and likely opinionated product managers atop the game titles. At a holding company level, it’s crucial to use influence to get things done versus authority. So explain how you work with others collaboratively toward shared goals.

Reading between the lines, we think part of this role will focus on “how do we do marketing for our games better and cheaper” and “how can we monetize our in-game experiences via marketing tech” so be prepared to answer those two key questions.

Director of Program Management, Marketing @Grammarly

• Location: Hybrid, 3 weeks per quarter in San Francisco

• Compensation: $242,000 – $303,000

• Posted: 2 weeks ago

Grammarly currently lists 31 jobs, and the median pay is around $196K. Almost 90% are hybrid. They are marketing quite a few lucrative opportunities: Director of Product Marketing and Director of Paid Acquisition, Senior Market Researcher, and Demand Generation Manager roles. This company, although small, has a lot to offer for marketers!

The median pay in San Francisco is $103,407 and for Director of Program Management positions - $203,705.

If we were to recruit for the role, we’d target people working at or worked for companies who had a B2C SaaS model that delivered real value and delight for the user: Zapier, Slack, Canva, and Flourish to name a few. A perfect candidate might be found in early AI-LLM technology businesses focused on language optimization, like Textio. Although Program Management skills are transferable, looking at the historic hiring patterns of Grammarly, these would be our hunting grounds.

If you are a candidate in a hiring process here, emphasize your alignment with the company values - EAGER (ethical, adaptable, gritty, empathetic, and remarkable). They are a remote-first environment, so explaining how you understand that remote teams need different check-ins and routines to bring projects in on time and budget would be a good thing to mention.

This role reports to the new CMO Lena who joined via DocuSign last year in October.

VP, Growth Marketing @ Mack Weldon

• Location: New York, NY

• Compensation: $210,000 - $240,000

• Posted: 2 weeks ago

Mack Weldon lists 9 vacancies, mostly in New York and Boston. This role is the highest paid. The median salary in New York for full-time positions is $92,196 and for VP of Growth Marketing positions, it is $224,994.

When hiring for a Growth Marketing position, we’d prioritize talent with a track record in purposeful and measurable marketing experiments. Mack Weldon is strong in e-commerce, so we’d look at Warby Parker, Manscape, Harrys, Sephora, or maybe CPG players like L’Oreal.

A sense of humor might be useful here too. Many competitors in the men’s products space have applied this successfully. Think about the Cerave Super Bowl ad, or P&G who have maintained a light humorous touch to their marketing of products for men.

If you’re a candidate in a hiring process, show how you drove sales and carefully tracked many other metrics too. Demonstrate a data-driven approach, and highlight online/offline measurement and attribution.

The brand did well during the pandemic and appointed its first CMO in early 2021, ex-agency Talia Handler. She left in early 2022, and the current CMO Tom Herbst is a former Diageo and VF.

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