Marketing Jobs Over $200K

The “Wait and See” is over, and marketing hiring is heating up.

As of today, 36,063 marketing jobs are available across the U.S., sourced directly from company career sites—excluding job boards and staffing agencies. That’s a 13.7% increase compared to this time last year.

Among these openings, 4,348 are senior-level roles (Director and above), marking 17.8% year-over-year growth. Nearly half (48.5%) of these senior positions now include salary transparency, which we applaud.

• Median pay for senior marketing roles: $149,999

• Median pay across all marketing positions: $82,493

Median Salaries by seniority:

• SVP/Head of Marketing: $200,002

•  VP/Director of Marketing: $160,004

• Marketing Manager: $116,501

• Marketing Specialist: $72,602

Median Salaries in major US cities:

•  New York: $155,002

• Los Angeles: $155,002

• Chicago: $137,509

• Miami: $135,002

• Houston: $117,499

• Dallas: $145,007

•  Philadelphia: $140,005

• Atlanta: $144,997

• Washington, D.C.: $135,002

• Boston: $157,508

*These data are provided by our partner Aspen Technology Labs, which monitors over 8 million jobs across 160,000 career sites in real time.

This week, we’re shining a light on Head of Marketing / CMO opportunities in Hospitality, SaaS, and Web3. As we sifted through the latest postings, a few interesting trends caught our attention:

First off, there’s definitely been an uptick in leadership roles. Head of Marketing and CMO positions are popping up more often, but there’s a catch. Public listings for CMO roles are still surprisingly rare in 2024. Most global CMO appointments happen behind closed doors through private search firms like Taligence. And honestly, with just a few recruiting weeks left in the year, we can’t help but wonder if some of these companies are cutting it close on timing.

Tech companies are leading the charge this week, with Meta, ServiceNow, and Pinterest putting out calls for heavy-hitting marketing leaders. It’s clear that the tech world isn’t slowing down when it comes to investing in strategic marketing and business development.

But it’s not all about tech. Companies like TransUnion, Trajan Wealth, and AON are mixing things up by blending sales, risk management, and data-driven solutions into their marketing leadership roles. It’s a fascinating shift that reflects how dynamic these jobs are becoming.

Geographically, the roles are spread across the U.S., but there’s definitely a tilt toward the usual suspects: Austin, Chicago, New York, Scottsdale, and San Francisco.

So, if you’re looking to level up your career, now’s the time to dive in. Want more details on these roles? Our paid subscribers get to access a list of 448 highest-paying marketing jobs posted within the last 30 days in the U.S. Let’s get you one step closer to your next big move! [Premium Subscription linked at the end of this newsletter]

Senior Vice President, Global Marketing @ Marriott International

• Posted: 11 days ago

• Location: Bethesda, MD

• Compensation: $337,535 - $456,665

Marketers love big numbers, and this job description sets the scene with some large integers. Marriot’s SVP will target 1.3B travelers and over $6.2T of travel spend globally. This leader will be responsible for leading global marketing and ~$1B+ investment strategy for Marriott Bonvoy, the portfolio of brands, and our industry-leading loyalty platform. 

Key partners to this role based on their latest Linkedin data include Emily, who leads global media buying and EVP, and Chief Customer Officer Peggy, who has been a part of the Marriot Leadership team for 20+ years. John Toomey, the Chief Sales and Marketing Officer will also be a key partner, given his APEC scope, and Louise Bang who sits in the same job across LATAM and Caribbean.

If Taligence had this assignment, we’d be looking for talent from opposing marketing teams of hospitality group businesses who are on the up and up and have a strong international footprint. Given that they operate in 139 countries, when this role says “global”, it’s dead serious.

If you are a candidate being considered for the role, be sure to dial up your facilitation and creative agency management experience. It is worth highlighting an MBA if you have one because a strong business/finance thread will help you to succeed here.

 CMO @ actabl

• Posted: 8 days ago

• Location: Remote

• Compensation: $260,000 - $300,000

Staying with the hospitality thread, the next role up today is with Actabl, who are a SaaS platform “empowering the people who power hospitality”. They had made a big hire earlier this year in March, adding a new President and COO. Earlier this year, they also highlighted the higher-than-average proportion of female leaders, boasting 41% women at the leadership table vs an industry average of 30%

If Taligence had this assignment, we’d be targeting niche-focused B2B software platforms – so from the hospitality space, we’d tap talent working for Mews (A property management system provider) and Cloudbeds who are recorded in the Deloitte Fast 50 and was named No. 1 PMS and No. 1 Hotel Management System by Hotel Tech Report in 2022 but haven’t grown headcount much in the past 2 years, suggesting some headwinds. If we were going to hire outside of direct competitors, we’d hunt talent from other tech giants like AirBnB, Square, Shopify, and ServiceNow.

Over the last 4 years, Actabl have been in acquisition mode, buying in other SaaS point solutions serving hospitality to weld together a more comprehensive suite. So, if you’re a marketer who has experience taking multiple messages and consolidating them into a simple theme for a wide B2B audience, that’s an experience worth highlighting if you end up interviewing for this role.

Head of Marketing, North America @ Paula’s Choice Skincare

• Posted: 10 days ago

• Locations:  Seattle, WA or Remote

• Compensation: $210,000- $230,000

It’s been a rough year for the DTC skincare industry in 2024, influenced by factors such as inflation, changing consumer behaviors, and economic slowdowns in significant markets. Estée Lauder reported a 4% year-on-year drop in sales for the quarter ending September 2024, with a sizeable decline in its skincare division. The company attributed this downturn to weaker consumer sentiment in key markets, particularly China.

Paula’s Choice are a Unilever owned skincare company, who recently elevated their Chief Marketing Officer, Erika Kussmann, to the CEO role which could make things interesting.

The role has a large scope but relatively low pay, offering only $210,000 - $230,000, which is low given the company was reporting sales of $240m in 2021!

As we see it, there are 3 reasons to be cheerful and 3 reasons to be cautious when thinking about skincare. On the happy side of that story, there’s the possibility of AI delivering on true 1:1 personalization, Influencers driving trust and sales, and sustainability giving some brands an edge. On the other hand, with skyrocketing CACs, regulatory hurdles hurting agility, and recession fears, essentials are prioritized over luxury skincare.

If Taligence were recruiting for this top marketing job, we’d target L’Oreal who have a systematic approach to marketing consumer goods that can be applied anywhere. We’d also be hunting talent from companies like Sol de Janeiro, who have done a great job of effectively combining DTC strategies with retail partnerships and made the Fast Company “most innovative” set. British company Medik8 have been on our radar too; they have a distinctly scientific approach, which makes them distinct, and have grown US and EU market share and capability in 2024.

If you’re showing up to interview for this role, they gave away the big clues in the JD to highlight – DTC and Omnichannel, especially retail media experience.

Head of Marketing @ FalconX

• Posted: 11 days ago

• Location: New York, NY

• Compensation:  $192,000 - $252,000

And just like that, Crypto is back in vogue. With Bitcoin reaching all-time highs, no wonder. Likely, this role won’t get you an all-time high salary, though; this position is posted with a base salary roof of just $252,000, which is too low considering the company was valued at $8 billion following a $150 million Series D funding round led by GIC and B Capital.

One of 42 jobs being hired at FalconX is the Head of Marketing role, a hybrid position requiring 3 days in the office. Looking at the duties, this one is purposely narrowing its potential audience with the statement:

“Deep understanding of cryptocurrency, blockchain technology, and the broader fintech landscape”

So if Taligence were retained to fill this assignment, we’d be targeting name brands in Web3 who have offices in New York City, which hosts a vibrant ecosystem of cryptocurrency and blockchain companies, including L1 Blockchain Aptos Labs, Paxos, Circle, and Gemini.

But remember – job descriptions these days are likely written or edited by AI and represent an ideal candidate. A LinkedIn survey from 2022 indicated that 45% of hires in the Web3 space had no prior direct experience in blockchain or crypto but instead brought strong related skills, especially from tech, finance, or legal industries.

And there are 3 more ways that you might cross the chasm into a web3 role with no Degen background 😉

#1 Frame yourself as someone with proven experience in regulated environments who can bring rigor and structure to the often chaotic landscape of crypto. Your ability to navigate financial compliance, create targeted campaigns, and manage investor relationships is highly valuable.

#2 Show examples of how you’ve successfully upskilled in the past, especially if you've worked in multiple segments of finance or learned new digital marketing tools quickly. Emphasize a commitment to continuous learning and provide evidence such as recent certifications or courses related to crypto, like CBP (Certified Blockchain Professional) or a Coursera certificate on Crypto Basics.

#3 Present an argument for marketing fundamentals vs niche expertise. Bring a one-page summary of a targeted marketing plan for FalconX, focus on market expansion, content for financial education, or user acquisition. By mapping your skills to their specific business needs, you can bridge the perception gap. Use analogies to tie your finance marketing experience to the new crypto audience.

Become a paying subscriber of Premium to get access to this post and other subscriber-only content.

Already a paying subscriber? Sign In.

A subscription gets you:

• • Access to all the movers in a downloadable format
• • Hand picked curated listings of $200K jobs in marketing
• • No annoying ads