Marketing Jobs Over $200K

Marketing roles are becoming increasingly technical – yes, we’re repeating ourselves because it’s incredibly evident this week.

From the 262 high-paying marketing positions (median salary above $200K) posted in the past 30 days, the top categories are:

• Product Marketing: 24.4%

• General: 17.6%

• Healthcare Marketing: 15.6%

• MarTech: 8.8%

• Performance Marketing: 7.3%

In our recent U.S. Marketing Jobs Report for Q3 2024, we highlighted the growing demand for Product Marketing. This week, however, Healthcare Marketing has emerged as a significant trend in high-paying marketing jobs. Could this be seasonal?

Currently, 36,301 marketing roles are open across the U.S. (sourced from company career sites, not job boards or staffing agencies), marking a 9.3% increase from the same period last year. Among these, 4,264 are senior-level positions (director-level and above), reflecting a 3.9% year-over-year rise. Notably, 49.3% of senior roles now provide salary transparency, with the median salary for senior roles at $150,010, compared to $80,080 across all marketing roles. On a political note - Blue states have more marketing opportunities than Red and Swing states combined.

Here’s the median salary by seniority level:

• SVP/Head of Marketing: $200,002

• VP/Director of Marketing: $160,004

• Marketing Manager: $115,003

• Marketing Specialist: $72,010

Median senior marketing job salaries in major U.S. cities are:

• Los Angeles $144,997

• New York $157,508

• Chicago $149,001

• Miami $135,002

• Houston $110,001

• Dallas $135,002

• Philadelphia $110,001

• Atlanta $124,998

• Washington $134,004

• Boston $162,500

*These data are provided by our partner Aspen Technology Labs, which monitors over 8 million jobs across 160,000 career sites in real time.

Director, Product Marketing @ Snapchat

• Posted: 4 days ago

• Locations: Los Angeles, CA I Seattle, WA I San Francisco, CA I Palo Alto, CA I New York, NY I Bellevue, WA

• Compensation: $294,000-$441,000

Snap has been hiring quite a bit, with more than 2,600 postings in the last 12 months. That said, they haven’t been growing much, just a 7% headcount expansion in 2 years [Data via Draup and Linkedin]

This job ad for a Director of Product Marketing is, frankly, uninspired. It reads like a laundry list of generic responsibilities and qualifications—exactly what you’d expect from an advertisement churned out without much thought by some HR robot.

It's strikingly clear what’s missing here: a sense of purpose, a north star that tells potential candidates not just what they’ll do but why they should care and how they will know if they’re succeeding. Integrating goals and OKRs (Objectives and Key Results) into the JD would have made all the difference. And Snap always felt to me like an also-ran versus their peer group in social. Meta has outperformed Snap by 425 percentage points since Jan 2020. All the more reason why Snap needs to put something more compelling down on paper for this JD than this drab boilerplate straight out of Workday.

(If you’re interested in building more effective job descriptions than this one, ask your GPT about Lou Adler; he really knows his stuff)

If filling this job were an assignment on my desk, I’d target businesses where Software and Hardware really intersect. Companies like HTC, Magic Leap, Meta’s Reality Labs would be top of the list. I’d also be hunting talent from Apple, as they have already scaled back their original 1m sales goal for the Vision Pro device, and so talent might be open-to-work.

There have been more AR flops than fanfares! Product marketing for AR devices isn’t the hardest job in the world, but it’s up there. It means defining a market that doesn’t fully understand itself while convincing people that AR is more than a cool gimmick. With high costs, hardware limitations, and a crowded tech space, selling AR means tackling skepticism and friction at every turn. If you are interviewing for this role @ Snap, be sure to highlight your experiences finding a place in the lives of humans for emerging | early tech.

Head of Lifecycle Marketing @ Discord

• Posted: 1 week ago

• Locations: Remote

• Compensation: $257,000 - $283,000

This vibe of this role is a brilliant counter to the drab and bland role at Snap discussed above. It gives the reader a sense of curiosity and clarity about the mission. It’s specific and engaging.

Is Lifecycle marketing the ideal counterbalance to the short-term focus of Performance Marketing? An argument can be made that it shifts attention from acquisition to nurturing long-term relationships, driving retention, loyalty, and sustainable customer value.

By creating consistent experiences and maximizing CLV, this may help reduce rising acquisition costs. Instead of relying on one-off metrics, Lifecycle Marketing personalizes at every stage, ensuring authentic engagement and building a brand that fosters true loyalty. It's about sustainable growth, not just immediate clicks.

But look, I’m a gamer, and I spend a LOT less time now doing it than I did 30 years ago. So, a big Lifecycle Marketing challenge for Discord is likely linked to users aging out and moving on to platforms better suited for their evolving needs.

Discord’s community-centric approach and roots in gaming make it difficult to retain users who have moved beyond those stages of life. Discord could address this challenge by either developing features that grow with their users or, contrarily, fully embracing the idea of being a youth-focused, dynamic platform—but with a focus on ensuring consistent user renewal.

Fun, Play and Loyalty are the cues for where I’d be looking for talent if I had to fill this assignment. Peloton and Nike both have a good rep in building community and loyalty via gamified content, I’d also tap talent at companies associated with play like LEGO, and Duolingo have been masterful in solving for user retention. If you haven’t tried their app, it’s super addicting.

If you are in the interview loop for this role, be sure to highlight your experience parsing data to find the market in the gap and the gap in the market, as Discord seeks to expand their horizons. And be sure to talk about your favorite gaming experiences.

Final thing. We noticed a fascinating quote in a Digiday article that uncovers why this JD is quite different from the bland Snap Inc. post discussed earlier.

Vice President, Brand Marketing @ AWAY

• Posted: 1 week ago

• Location: New York, NY

• Compensation: $230,000 - $240,000

There’s a lot to like about how this job at AWAY has been described. It’s very SOHO NYC. Clarity on the mission, inclusive language, no “X years of experience” to be seen anywhere.

It’s not surprising they are making extra effort to appear inclusive. There’s quite a big skeleton in the luggage here...

At Away, prior management faced public criticism for creating a toxic work environment. Specifically, former CEO Stephanie Korey was called out for fostering a culture of fear, overworking, and public humiliation of employees. Reports alleged harsh Slack messages where employees were reprimanded in front of their peers, with Korey using derogatory language like calling someone "brain dead" for a minor mistake. Employees were also prohibited from emailing each other and were required to work exclusively through Slack, which often escalated into an oppressive and micromanaged communication style [so relatable to anyone who has worked in a mostly Slack environment]. Korey also temporarily revoked paid time off and work-from-home privileges, which she justified as an effort to teach "accountability" and career development skills—a move many felt was deeply manipulative and harmful.

This is clearly a turnaround role. Earlier this year AWAY have restructured and laid off significant chunks of the workforce.

Our question about this role is – will the real VP of Marketing Please Stand Up?

On the face of it there are 3 in place already plus a VP of Brand. According to their Linkedin profiles, Laura is VP of Marketing Ops, Valeria is VP of Growth Marketing, Christine is VP of Integrated Marketing and Amanda is VP of Brand. Talk about a lot of siloes in a relatively small company (~600)

If Taligence were retained to fill this role, we would look for brand marketers from outdoor gear, premium footwear, urban mobility, direct-to-consumer home products, pet accessories, and camper van industries. Companies like Timberland, Dr Martens, Patagonia, Columbia, and IKEA understand emotional branding, product revitalization, and building community—all essential for transforming luggage into a lifestyle-driven brand.

If you’re in an interview loop for this one, best be asking about the RACI and how this position intersects with the existing team so you know what you’re really driving.

VP, Brand & Creative Marketing @GoodRx

• Posted: 2 weeks ago

• Location: Santa Monica, CA

• Compensation: $252,000.00 - $402,000.00

GoodRx checks drug prices at more than seventy-five thousand pharmacies in the United States.

The founders stepped down in April last year and appointed the former GoDaddy CEO as interim, and he is still an interim now:

Their Chief Brand Officer Simon Cassels left in Feb. This role seems to be replacing his duties with a downgraded title 🙁 

This JD has been written by a practitioner with precision and care – although we object to the inclusion of a 4-year degree when you already have to have 12 years of very specific experience.

If I had been retained for this assignment, I’d be tapping talent at DTC/Health brands like Hims & Hers or Ritual: Marketers from these companies understand how to simplify and humanize healthcare. I’d also tap people working in top Agencies like W+K and BBDO. Perhaps marketers at Brands like Robinhood, Chime, or SoFi would be a good fit. I think they have done a great job of humanizing what were previously impersonal, intimidating services.

To stand out for a GoodRx marketing role, highlight your success in simplifying complex health concepts, building brand loyalty, and building community. Propose a creative campaign tailored to GoodRx's mission, and showcase experience managing creative excellence in regulated industries.

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