Marketing Jobs Over $200K

Is marketing getting a boost or taking a hit during these uncertain economic times?

It’s a bit of both.

On one side, more CMOs are being hired. By the end of August this year, 207 global CMOs were announced. Compare that to last year’s 116 by the same time—that’s a 78.4% increase year over year. Companies of all sizes across different industries are adding CMOs to their leadership teams to drive growth. They are as ubiquitous as CFOs.

But here’s the flip side: top-level marketing job postings have dropped. These are the year-over-year changes in marketing job postings as of this morning. There’s a notable decline in the most senior roles at the C-level and EVP/SVP levels:

• Associate: -0.3%

• Manager | Senior Manager: 7.7%

• Specialist | Senior Associate: 1.4%

• Associate Director | Director: 5.2%

• Group Director | Senior Director | VP | Head of: 12.8%

• C-Level: -4.5%

• Executive Director | EVP | SVP: -28.6%

We’re seeing companies fill outgoing CMO spots with VPs of Marketing, or even hiring marketing leads at the Director level.

The jobs we’re highlighting today are from this pool. Don’t get me wrong—they’re still great jobs with solid total comp. But be prepared for wide-ranging responsibilities and a lot of hard work!

Before we dive in to these, let’s look at the job market for marketers.

As of this morning, 28,345 marketing jobs are available across the United States (jobs currently listed on company career sites - not job boards or staffing agency websites), reflecting a 10.8% increase compared to the same period last year. Among these, 3,845 are senior marketing positions (director-level and above), showing a growth of 15.2% year over year.

47.4% of these senior positions offer salary transparency. The median salary for senior marketing roles is $147,004, while the median salary for all marketing vacancies is $85,010.

Here are the median salaries by seniority level in marketing:

• SVP/Head of Marketing: $204,495

• VP/Director of Marketing: $157,508

• Marketing Manager: $114,379

• Marketing Specialist: $70,720

Median salary of senior marketing jobs in major US cities are:

• New York: $152,495

• Los Angeles: $149,999

• Chicago: $132,506

• Miami: $110,001

• Houston: $94,494

• Dallas: $125,008

• Philadelphia: $92,508

• Atlanta: $138,206

• Washington: $130,000

• Boston: $162,500

*These data are provided by our partner Aspen Tech Labs, which monitors over 8 million jobs across 160,000 career sites in real time.

Director of Marketing @ Teneo

• Posted: 5 days ago

• Location: New York, NY

• Compensation: $265,000-$285,000 base

Teneo is a global consulting firm that helps CEOs and senior leaders with business strategy, communication, and risk management. Their business model focuses on offering a mix of services like corporate strategy, restructuring, PR, and government relations, helping companies tackle tough challenges and succeed in the long run.

Their leadership team includes experienced pros from different industries—like former political figures, business execs, and communication experts—giving clients top-notch advice from all angles. This role is essentially global head of marketing with a director title.

If I had a mandate to hire for this role, there are obvious places to poach from – McKinsey, Bain, PwC etc. I’d rather take a more contrarian approach. Teneo serves C-suite executives who value premium, bespoke services. Marketing professionals from luxury sectors know how to build exclusive brand positioning and cultivate elite clientele, key skills for shaping Teneo’s brand among F500 global leaders.

Marketing, Comms and Media Agencies would be another field I’d recruit from. I’ve personally worked alongside legendary Brand and PR folks during my time at WPP who are expert in B2B services marketing inside a very competitive and somewhat commoditized industry who could elevate Teneo.

Considering that Teneo is a 700m+ revenue business - I have to say I question their choice to hire a Director of Marketing vs a CMO. We have already reported on top Consulting firms like Oliver Wyman hiring CMOs in 2024.

VP of Marketing @ LILT

• Posted: a week ago

• Locations: Southern California I New York City I Washington D.C. I Boston

• Compensation: $200,000 - $250,000

LILT is a translation and localization company that uses AI to help businesses scale their global content. They provide companies with AI-powered translation services, blending machine translation with human expertise to deliver faster and more accurate results. This allows businesses to expand into new markets while keeping content consistent and culturally relevant.

Fun fact, I’m a GenX and there was a fizzy drink made mostly of sugar called LILT when I was growing up which imbued a sickly but strangely delicious pineapple flavor and had, according to the ads, a “totally tropical taste”.

(A standard 330ml can of Lilt had approximately 34 grams of sugar)

Sadly (or perhaps for the good of humanity) LILT was discontinued. And I hope that this version of LILT, a GenAI company in the translation space has a longer shelf life. I guess being backed by Sequoia and Intel will help with that.

This role fits a prevailing 2024 trend of asking for a (hands on, sleeves up) CMO skillset for a VP Marketing Salary. They already have a CEO, CFO, COO and CRO so it’s a bit icky to me that they aren’t elevating this crucial, revenue enabling marketing role to the C-level.

I do like the sequence of the subheadings for this JD. About | Mission | The Team | Location and Remote Work Approach | Role | Skills | Knowledge | Qualities | Education | Outcomes | Founding Story. A novel way to talk about a job.

I admire that they know what they want this person to be, but I think they take it a little too far in being too prescriptive on qualifiers. It reads like it was written by a Founder or perhaps a CRO (They hired a CRO in 2024) And it’s asking way too much from a person for the budget on offer in my view, unless the equity stake is a really sizeable one to level out the modest base comp.

If I were hiring for the role, I’d give them exactly what they want and not challenge the brief too much – they've saved me time saying where to poach talent by specifying the companies they are interested in profiles from vs challenging the brief with a contrarian angle. I’m not a defeatist, I’m a realist and I like money!

I wonder if we will see more JDs like this in the future, where people are asking for experience in specific COMPANIES in addition to a laundry list of skills, knowledge and qualifications?

If I were a jobseeker, I’d do more research, maybe via Andy Jolls who looks like he held the LILT CMO role from Aug 2022 - Jul 2023 per his Linkedin and get the backstory!

Become a paying subscriber of Premium to get access to this post and other subscriber-only content.

Already a paying subscriber? Sign In.

A subscription gets you:

• • Access to all the movers in a downloadable format
• • Hand picked curated listings of $200K jobs in marketing
• • No annoying ads