Marketing Jobs Over $200K

Demand for marketing talent continues to rise in the United States.

As of July 10th, 26,400 marketing jobs were available in the country, marking a 2.1% year-over-year increase. Among these, 3,260 are senior roles at the Director level and above, an 8.7% increase from last year.

47.8% of these senior positions offer salary transparency. The median salary for senior marketing roles is $146,848, while the median salary for all marketing vacancies is $90,002.

Here are the median salaries by seniority level in marketing:

• SVP/Head of Marketing: $200,002

• VP/Director of Marketing: $156,697

• Marketing Manager: $110,261

• Marketing Specialist: $70,002

Median salaries for Senior Marketing Positions (Directors and above) in major US metros are:

• New York-Newark-Jersey City, NY-NJ: $149,999

• Los Angeles-Long Beach-Anaheim, CA: $152,266

• Chicago-Naperville-Elgin, IL-IN: $154,003

• Dallas-Fort Worth-Arlington, TX: $126,703

• Houston-Pasadena-The Woodlands, TX: $99,996

• Washington-Arlington-Alexandria, DC-VA-MD-WV: $130,000

• Philadelphia-Camden-Wilmington, PA-NJ-DE-MD: $143,395

• Atlanta-Sandy Springs-Roswell, GA: $122,502

• Miami-Fort Lauderdale-West Palm Beach, FL: $130,000

• Phoenix-Mesa-Chandler, AZ: $122,502

These data are provided by our partner Aspen Tech Labs, who monitors over 8 million jobs across 160,000 career sites in real time.

Among the highest-paid jobs, here are our top picks for the week:

CMO @ National Debt Relief

• Posted: a week ago

• Location: remote

• Compensation: $334,000 to $400,000

Founded in 2009, National Debt Relief is one of the largest and highest-rated debt settlement companies in the US, handling various forms of unsecured debt and negotiating with creditors to reduce consumer debt. Consumers can pay off their debt within 24 to 48 months, with an average savings of 46% before fees and 25% after fees.

Based in New York City, National Debt Relief operates in 46 states and Washington, D.C., and has helped over 550,000 people settle more than $1 billion in debt. The company has an A+ rating from the Better Business Bureau and has grown its headcount by 47% over the last two years.

The role is to succeed Jeff Biesman, who has been with the firm since 2021.

If I were to recruit for the CMO position, I’d zero in on people who had worked for purpose and mission-driven businesses with strong Financial Services Direct Response backgrounds with substantial national experience. Intuit would be where I would start because they just announced layoffs yesterday, which cut deep into their marketing function.

I’d also go out of my way to ensure that diverse candidates were considered—their ELT appears to lack diversity.

This role requires a proven communicator who can bring simple human stories to life, showing the impact this service can have on people. So, If I’m applying for this role I’d make the effectiveness of my content and messaging across channels reaching society at large very clear.

Severe debt is a significant issue for a substantial portion of Americans. As of recent reports, about 15% of U.S. adults have debts that are ‘severely derogatory’, meaning these debts are more than 120 days past due.

Hardware Comms Lead, Global Channel Cross-Functional Marketing Communications @ Apple

• Posted: 2 weeks ago

• Location: Sunnyvale, CA

• Compensation: $182,200 to $328,300

Apple plans to ship at least 90 million iPhone 16 devices in the latter half of this year, a 10% growth over the 81 million iPhone 15 units shipped in the latter half of 2023. This confidence is driven by new Apple Intelligence features.

Despite a slow start in China, demand surged since April due to significant discounts leading up to the "618" shopping event. New research from IDC shows Apple’s computer shipments are up 20.8% year over year.

In the heat of the AI hype, Apple is lagging behind OpenAI and Google. Announcements about Apple Intelligence and its partnership with OpenAI signal that Apple has officially entered the Gen AI race.

Additionally, with the release of iOS 18 this fall, Apple will shift its satellite messaging from emergency only to regular services. Lots are happening on the hardware front.

Apple is known for being highly secretive and conservative in its communication strategy, so it’s not surprising that it’s seeking a fresh perspective from outside for this role. Consider all the new messaging that will be required for its latest hardware and software bets and partnerships.

If I were recruiting for this opening, I’d be looking for someone with a track record of succeeding within a tight framework; bringing bold, creative ideas to the fore. I’d look for marketers with experience with global, highly matrixed companies with diverse hardware portfolios that rely heavily on successful channel partnerships, like Lenovo, Bose, Sony and Samsung.

VP of Marketing & Strategy @ Timberland Americas

• Posted: 2 weeks ago

• Location: Stratham, NH

• Compensation: $235,200 to $294,000

VF Corp is going through major transitions with the hire of CEO Bracken Darrell from Logitech in July last year. The company has made quite a few high-profile shifts in its global leadership.

• Brent Hyder, Chief People Officer joined in September last year from Salesforce.

• Alastair Curtis, Chief Design Officer, joined in March from Logitech

• Abhishek Dalmia, Chief Strategy, Transformation, and Digital Officer, joined earlier this year from Boston Consulting Group.

• Board member Caroline Brown was appointed Global Brand President for The North Face last month.

• Former Chief Product Officer of lululemon Sun Choe was appointed Global Brand President of Vans last month.

• Nina Flood, GM of Timberland EMEA region, was promoted to the Global Brand President role in December for Timberland.

• Jan Van Leeuwen, VP and GM of The North Face Americas, was promoted to President of VF Americas.

• On Monday this week, new CFO Paul Vogel joined from Spotify.

In the financial results released for the fiscal year ended March 30, 2024, revenue is down 10% to $10.5 billion. Globally, Vans brand revenue is down 24%, Timberland is down 13%, Dickies down 15%, while The North Face saw the only increase of 2%. Geographically, revenue in the Americas is down 19%, while APAC saw an increase of 7%, primarily fueled by growth in Greater China at 13%.

Darrell is focused on a turnaround plan. Having successfully reduced inventory in Q4 to deliver $1 billion in operating cash flow and over $800 million in free cash flow, VF’s key priorities going into fiscal year 2025 include: fixing the Americas, turning around Vans®, reducing costs and paying down debt, while progressing on the actions resulting from their strategic portfolio review.

This VP of Marketing and Strategy role dually reports to:

• Gautham Rao, VP/GM of Timberland Americas, who joined from REI just last month

• CMO of Timberland, Maisie Willoughby, hired in October last year from Alexander Wang

Ezra Martin held the role previously, and he is now CMO of ECCO.

If I were hiring for this role, I’d be confident that Bracken Darrel, the CEO, is willing to make bold choices and is making great hires from non-traditional businesses, including tech.

If I am given a mandate to fill it, I’d narrow the lens and tap talent who have shown an ability to turn around an iconic brand. We’ve recently talked about Gap Inc, and their revival, so I might start there. There’s also Levi’s, which regained cultural relevance with strategic collaborations and a focus on direct-to-consumer sales, and Converse, which has reinvented itself multiple times.

Suppose you are a candidate for this role. In that case, I’d emphasize your ability to quickly connect and partner with new organizational stakeholders since so many management members have been replaced.

Vice President, Scores Marketing @ FICO

• Posted: 2 weeks ago

• Location: remote

• Compensation: $230,000 to $260,000

If you had invested $1000 in FICO 10 years ago, your investment is worth $30,000 today.

FICO, originally known as Fair Isaac and Company, was founded in 1956 by engineer Bill Fair and mathematician Earl Isaac. The company is best known for its FICO score, a widely used credit scoring model that assesses individuals' creditworthiness.

FICO's business model revolves around providing analytic software and tools for financial decision-making. Their offerings include predictive analytics, data management, decision management, and fraud detection services. FICO scores are pivotal in the financial industry, influencing lending decisions, interest rates, and credit approvals for millions of consumers worldwide. Its broad client base includes leading banks, credit card issuers, mortgage lenders, and global financial institutions.

FICO has achieved great commercial success in recent years. Their share price has soared 359% over the last five years. The financial results released for Q2 2024 show revenue jumped by 14% year over year, net income was up 28% YOY, and profit margin was 30% vs. 27% in Q2 2023.

Just two weeks ago, Nikhil Behl, FICO’s EVP and Chief Marketing Officer, was appointed EVP for Software to lead all technology and go-to-market functions for FICO’s software business segment. This is yet another example of the versatility of marketing leaders to take on more comprehensive mandates.

This role reports to Irshad Raihan, VP of Product Marketing & Comms, who joined in February from Splunk and has years of experience at Red Hat and HP.

Jim Wehmann, EVP for Scores, is also a key stakeholder.

Regarding the JD, I love that they included a provocative question and a hiring manager quote at the start. It puts some sizzle on a role working in an area that some people might consider boring. Good job, FICO!

I have a cheat code here because FICO was a client of mine when I lived and worked in China. At the time, they emphasized talent for consulting and marketing roles who had extensive experience working with deeply technical and academic people (PHDs, Algo Modelers and Math experts) for the right cultural and technical fit.

If I were scouting for talent for this role, I’d look for marketers who understand data and its potential and have experience in both product and service marketing. Visa, Experian, Mastercard, Nielsen, and Dunnhumby would all be on my list of places to poach talent. Ad-Tech players focused on measurement and solving for ID, like The Trade Desk, could be a good fit here.

Candidates interviewing would do well to talk about data in simple terms but without losing the nuance of the underlying complexity. If you’re in the process for this role, be sure to give a nod to any global experience and current knowledge of changing regulations across borders, especially since AI has become mainstream. Providing examples of written public or partner-facing content like White Papers will definitely raise your ‘score’😊 with this firm!

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