Marketing Jobs Over $200K

I look at hundreds of resumes each month, and let me tell you - AI is doing some of you dirty. Even senior marketers are turning in resumes that read like they were spat out by a sad chatbot.

Marketing folk are an experimental bunch - eager to try out shiny tools that can make life easier, and this includes job-seeking. Quite a few resumes I’ve reviewed lately show clear evidence of AI usage – in the summary, specifically. It’s fine if AI improves the writing. But these are stuffed with generic corporate jargon and could describe just about anyone - if your summary reads like it belongs to the entire LinkedIn population, it’s working against you.

So, here’s the real question: Is AI helping or hindering you? Using tech to refine your message and correct minor grammaticals? Great. Letting it do all the talking? Risky business.

There are things you can do to avoid falling into this trap and make AI sound more human, impactful, and differentiated.

1. Read the job like a detective. Do your research, study the business, the brand, and the team, and find out what they are really looking for. Highlight how you fit that specific thing.

2. Try the “Fleisch Reading Score” trick. I write in detail about this here.  The score range is up to 100. Experiment with scores that work for you.

3. Implied first person or first person. AI almost never does this. Don’t let the third-person detachment rob you of your personality.

4. Use numbers but strategically. Not every project you do has a business outcome driving up revenue by x%. Yes, showing results is important, but don’t overdo it at the expense of everything else.

5. One killer line is better than 5 average ones. If your opening line doesn’t make a recruiter pause, rewrite it.

6. Lose the adjectives. ‘Visionary’? Nope. ‘Data-driven’? What does that even mean?

7.  Steal from your own highlight reel. What do people consistently say about you? Pro tip: Keep a diary of your wins. Your resume should be in constant update mode, so keep a record of the good stuff you do at work in the heat of it happening. If you don’t, you will forget.

Bottom line? If your summary reads like it could just be about any of your colleagues, don’t be surprised if a recruiter swipes left.

Now, back to jobs! As of this morning, there are 37,398 marketing jobs open across the U.S., an 8.1% increase from this time last year. At the senior level (Director and above), opportunities are up even more at 4,436 openings, up 13.7% year over year.

More than half (51.4%) of these senior roles now include salary details upfront. The median pay for senior marketing positions is $147,503, while the median for all marketing roles sits at $82,597.

Median Salaries by Seniority

• SVP/Head of Marketing: $200,002

• VP/Director of Marketing: $159,994

• Marketing Manager: $117,499

• Marketing Specialist: $73,497

Senior Marketing Salaries in Major U.S. Cities

• New York: $150,010

• San Francisco: $179,993

• Los Angeles: $148,002

• Chicago: $137,509

• Miami: $144,092

• Houston: $117,499

• Dallas: $142,501

• Philadelphia: $112,996

• Atlanta: $124,998

• Washington, D.C.: $124,998

• Boston: $161,876

• San Diego: $150,010

*These data are provided by our partner, Aspen Technology Labs, who monitor over 8 million jobs across 160,000 career sites in real time.

Let’s kick off the top job picks with a big one at media giant Conde Nast.

This listing is so full of business jargon that I felt a bit dizzy reading it.

Stripping that back though, Condé Nast is restructuring its marketing function, and this new role is at the center of that CRO-led transformation.

And they need to transform. They laid off 5% of the workforce last year, and iconic publications like GQ are on a downward slide.

The company has combined its consumer and commercial marketing teams for the first time, with the SVP of Revenue Marketing overseeing brand, B2B, creative, production, and events. In this role, you will be responsible for flipping Condé Nast’s global brands, like Vogue and the New Yorker, into high-growth revenue engines, spanning advertising, subscriptions, events, and digital commerce.

The company recently appointed Elizabeth Herbst-Brady as Chief Revenue Officer (formerly at Yahoo, Snap, and Verizon), and this role reports to her.

The ideal candidate will be a marketing operator who knows how to translate brand equity into real dollars. They’ll need to align a fragmented marketing structure and increase profitability across platforms. Expect to work closely with sales and editorial teams while leading a large team.

It’s a high-stakes role at a company still balancing its legacy in print with the realities of digital media. Someone from Disney, NBCU, Paramount, The Trade Desk, Roku, or a subscription-driven business like The New York Times or MasterClass could be a strong contender, and that’s where I’d be looking if Taligence had been retained to fill the role.

We have counted more than 80 CMO announcements so far this year, and the CMO hiring spree continues apace.

Pacsun is looking for a CMO who can turn brand energy into sales. This role leads brand, digital, and e-commerce marketing with a focus on growing online revenue, boosting in-store traffic, and strengthening customer loyalty.

Pacsun (Pacific Sunwear) is a California-based retailer that sells youth-focused fashion, primarily inspired by skate, surf, and streetwear culture. The company carries a mix of private label and third-party brands, including Brandy Melville, Essentials Fear of God, Adidas, and other lifestyle labels.

Pacsun is not a premium fashion brand—it operates in the mid-tier retail space, sitting somewhere between fast fashion (H&M, Zara) and high-end streetwear (Kith, Aimé Leon Dore, Supreme). The brand’s identity leans on youth culture, music, and sneaker-adjacent fashion trends, targeting Gen Z shoppers who want affordable but stylish apparel.

Like many mall-based retailers, Pacsun has struggled with shifting consumer habits, store traffic declines, and the need to improve its eCommerce business. While it has a strong brand partnership strategy, it lacks the direct-to-consumer muscle of Nike or Adidas and doesn’t have the hype resale value of StockX or GOAT.

Pacsun’s audience is young, trend-driven, and always shifting where they shop. As their CMO, you must keep the brand culturally relevant while scaling digital acquisition and retention. Social, influencers, mobile, and paid media need to work together to drive real conversions.

A strong candidate will have fashion retail experience, a deep understanding of Gen Z buying habits, and a mix of creative and analytical skills. Someone from Sephora, Adidas, Vans, Revolve, or Shein would be a solid fit.

If you're interviewing for Pacsun’s CMO role, show up ready to connect culture, commerce, and conversion. The brand still resonates with Gen Z, but you'll have to point to a clear strategy to turn engagement into revenue.

Be prepared to answer: How do you turn brand collabs into real sales? How do you fix the DTC gap and make digital the primary growth engine? How do you increase purchase frequency and retention?

Fast fashion is cheaper; resale is cooler—so what’s your plan to make Pacsun feel essential, not just relevant? Make your pitch about profitable growth, not just hype.

We often talk about the “hidden” job market for senior marketeers. We won’t get into why it exists here, but we did find a job that is half-way hidden that you should know about.  

What do we mean half-way hidden? We couldn’t find an actual job listing on the company website. This post was shared by Jonathan Adashek, SVP of Marketing and Communications at IBM, just a couple days ago to his Linkedin followers.  

Now, the role has 63 reposts, but don’t let that put you off.  

So what’s it all about?  

This role demands a strategic mind with a sharp creative edge, someone who has defined (famous) brands, led bold campaigns, and inspired top-tier agency and in-house teams to deliver category-defining work. 

If Taligence were retained for this assignment, we would poach the people who led or helped to execute our favorite big, global company rebrands. Fiverr moved beyond just being a "cheap gig marketplace" and repositioned itself as a premium, business-oriented talent platform. Adobe shifted brand perception from a creative tool provider to an enterprise SaaS powerhouse. Airbnb’s rebrand took them from Travel Platform to Cultural Connector.

Per the post, you are invited to reach out to IBM’s Executive Search Lead, Carrie Garten ([email protected] ), if you are interested. Feel free to tell her we sent you 😊 

I wrote to her myself this morning - wish me luck 😉 

This is the job for the person who wants to redefine one of the most iconic gaming franchises in history. Warcraft is an experience. It’s a universe, a community, and, for many, a way of life (The South Park episode lives rent-free in my head). But it’s also at a crossroads.

The franchise is competing with an evolving gaming landscape, shifting player expectations, and a crowded entertainment market. Blizzard needs someone who can not only keep the Warcraft brand relevant but grow it, modernize it, and bring in new generations of players.

Blizzard (bought by Microsoft for almost $70bn) is looking for a bold brand leader who can reignite Warcraft’s presence in pop culture while also keeping its hardcore fan base engaged. This person needs to understand gaming, entertainment, and digital communities at a deep level.

Hiring the right person for this role is crucial for Blizzard as this is a flagship product. Warcraft needs to evolve into something bigger. This is not a “keep-the-train-on-the-tracks” job. It’s a reinvention play. Warcraft hasn’t generated a billion dollars in AR since 2013 🙁

World of Warcraft (WoW) has experienced fluctuations in its player base over the years. As of February 2024, estimates indicate approximately 9.3 million monthly players, with a daily average of 2.5 million logins. However, by March 2024, reports suggest a decline to around 7.25 million active players. Meanwhile, its rival, LoL (League of Legends), made by Riot Games, boasts a mind-blowing 150m MAUs!

What will you need to showcase if you’re a candidate for this role? A deep understanding of gaming culture - especially live-service models, influencers, content cycles, and community-driven engagement. The ability to bridge hardcore fan expectations with broader audience growth is a really hard balancing act. Warcraft isn’t a new IP - it has a history, a mythology, and a fanbase that cares.

If Taligence were the recruiters commissioned to fill this role, I’d be targeting gaming brand experience at places like Riot, Bungie, Nintendo, Epic Games, or Ubisoft. But a contrarian bet? Someone from entertainment, streaming, or a content-driven brand- think Netflix, Disney+, or even WWE - who knows how to turn IPs into franchises and keep audiences locked in.

And you know what? Monica, the CMO, doesn’t come from a hardcore gaming background. Hired in 2024, she includes on her resume Netflix, Calm (HealthTech), Meta, and UK Broadcaster ITV.

From Hardcore Gaming to… Hard Science and Tech.

It’s rare to see a VP of Marketing role that sits so close to the President of a business unit, but that’s exactly what’s on the table here.

Tru Vue, a division of Apogee Enterprises (NASDAQ: APOG), has doubled revenue in its Large Scale Optical (LSO) division following an acquisition. They dominate the anti-reflective, high-definition, and abrasion-resistant coatings space [niche!]—critical for museums, high-end display cases, and architectural interiors.

Now, they need a VP of Marketing to bring structure to this expansion. This role is about more than brand building. You will make sure the marketing engine drives real business results. You’ll report straight to the President of LSO and work closely with leadership to shape the strategy.

As of January 2025, Veena Lakkundi serves as the President of the Large-Scale Optical (LSO) segment at Tru Vue, a division of Apogee Enterprises. She posted this role on Linkedin, but it only got a couple of comments and reposts, so this might not be as oversubscribed as many VP marketing postings get.

If Taligence were retained for this assignment, we’d be stealing talent from companies that blend industrial B2B marketing with premium product positioning. Think 3M (Where the President LSO worked), Saint-Gobain, or even Corning.

If you end up in a hiring process, demonstrate how to sharpen product positioning and drive demand generation. Showcase deep B2B marketing chops. CRM expertise, especially Salesforce, is critical too. If you know how to turn a brand portfolio into a revenue engine, this could be a strong fit.

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