Marketing Jobs Over $200K

We love marketing for its rich diversity - the function has so many exciting specialisms. As these evolve, so do the skills that people need to bring to the table.

In previous editions of “Marketing Jobs Over $200K”, we’ve featured Performance Marketing, Marketing Analytics, and Product Marketing.

Today, the limelight is on “PR & Communications”.

“Communications” has a speciall and important place in the overall marketing picture.

For example, we have noticed that in April, around 11% of the new CMOs announced came from a Corporate Comms or PR background as core. It’s the 3rd biggest category after Brand Marketing and Product Marketing.

So, statistically speaking, you are more likely to get a CMO role if you have a comms background than a media buying planning background.

The scope for Comms jobs is getting wider. When we look at the roles we feature today, it’s clear that they involve much more than just press releases! These positions embrace management ownership of adjacent functions as well. We have two theories on why this is happening.

1. Simple economics. Companies want more for less, and there’s a lot of great talent around. They are also seeking to simplify the organization and break silos. Even in my personal experience working in large organizations, questions like “Who owns employer branding” at a functional level were tough! Is it Marketing, PR/Comms, or Talent?

2. Consolidated Messaging. The Communications Specialist role may now include recruitment marketing, employee communications, and investor relations, providing consistent brand messaging across channels. This expansion ensures a cohesive narrative to attract top talent, engage employees with clear messaging, and build investor trust through transparency.

We are truly blessed this month to have a guest POV from a comms industry expert, Elizabeth Richardson. She spent 14 years at L'Oréal in the US in various brand, comms, and marketing roles. She kindly provides feedback to match our recruiter's insights. Connect with Elizabeth if you are inspired by her insights and want to chat more!

Before we dive in, here are some updates about the job market for the marketers provided by our partner at Aspen Tech Labs, who monitors, in real-time, more than 8 million jobs across 160,000 corporate career sites worldwide.

• As of this morning, there are 24420 marketing roles available in the US, up 5.4% YOY and a quarterly increase of 5.6%.

• Among these positions, 2751 are senior roles, reflecting a 2.4% increase YOY, and a 1.9% quarterly growth.

• The median salary for marketing roles in the US stands at $84,999, while for senior marketing roles (directors and above), it is $150,010.

Vice President, U.S. Marketing and Communication @ Guerlain, LVMH

• Location: New York, NY

• Compensation: $200,000 - $240,000

• Posted: a week ago

Currently posting more than 5,500 job openings, LVMH has recently increased hiring. Their median pay currently is around $49K. Among the highest-paying open roles are three VP positions (two are marketing roles). They are also hiring quite a few marketing directors.

The median salary for VP/Director of Marketing in the US is currently $142,854. And the median pay for full-time jobs in NYC is $96,616.

If we were the recruiters for this role, we’d look internally first! LVMH has a wonderful collection of companies and some very specific rituals and ways of working. Before we go external for talent, we’d ensure that a full and thorough search has been conducted internally. After that, we’d target talent from other lux brands, like Chanel, Hermès, La Mer and YSL. If not lux, we’d consider big CPG like Unilever, P&G and L'Oréal good targets.

As mentioned, we are blessed to have expert input from a comms practitioner and former AVP from L’Oreal, Elizabeth this month.

Here’s what she had to say:

1. This role wants to know if you have a background in “wearing all of the hats”. It’s knowing how to take something you are given from a global team and translating it for the US market. This is based on your knowledge of the market you have gathered from various insights taken from qualitative and quantitative data you have collected. It also fosters a relationship between the global and US teams as you are both working towards the same goals (this can often be tricky!).

2. Once you have the US vision, you can lay out a plan that trickles into your channels – brick and mortar, online retailer, social, and PR. Here, content is adapted, lots of testing is done, and out-of-the-box ideas come into play.

3. To be successful in this role, you need to be a well-rounded brand/product marketer who has P&L experience; whereas the other positions were more specific in needs, this is more of a generalist role.

We hope that these tips from a person doing a very similar job to this one are helpful to you if you are considering applying for the role.

Marketing and Communications Director @ Trumid

• Location: New York, NY

• Compensation: $200,000 - $250,000

• Posted: 19 days ago

Trumid has 7 job openings, either based in New York or remote. This role is the most lucrative.

The median pay for full-time jobs in NYC is $96,616. And for VP/Director of Marketing in the US, it’s $142,854.

If we were hiring for this role, we’d target talent from MarketAxess and Tradeweb, which also offer electronic trading platforms for bonds. Many of the executive team at Trumid have worked together at Barclays - so they would probably appreciate a chance to recruit more talent from other large, global, reputable banks.

Our expert POV provided by Elizabeth offers the following insight about this role:

1. This is more of a traditional brand marketing role and a bit less communications-focused in the conventional sense; a person in this role needs to be adaptable, flexible, and have a content/storytelling background.

2. They are asking this person to set a brand strategy and vision that starts at a corporate level and disseminates down, i.e., brand ethos, brand story, and brand message. Then, once that is established, how does that trickle down to each of your customers and platforms? i.e. does the content need to be tailored – different wording, imagery etc. A/B testing works great here.

3. Then, once that is established, utilize data/market insights to understand customers and look at ways to increase customer acquisition while also analyzing the white space where Trumid fits within the fintech sector and adapt messaging on how they can stand out.

Head of Crisis Response, Marketing and Communications @ Atlassian

• Location: Remote

• Compensation: $209,000 - $278,700

• Posted: 9 days ago

Atlassian has 263 openings, 90% of which are remote, and almost 50% of which have salary information. The median pay at the company is $204K. They have almost 100 job openings right now for which the company is willing to pay $200K or more; most of these roles are based in the US. So this company does pay well!

The median pay for SVP/Head of Marketing in the US is $200,002, and for all full-time positions in San Francisco, it is $109,002.

If we were hiring for this role, we’d target people working for global technology companies known for good culture with products beloved by users in the SW engineering business: Github, Gitlab, and Snowflake, among many others.

What did our comms SME have to say about this job opening? These are some juicy insights!

1. I feel a role like this has popped up because of all the data and security breaches happening at large corporations, social media blunders, and things needing to happen in real-time.

2. The role was created to give a singular focus to crisis management under the communications umbrella at the company (although sounds like a fancy internal/external PR role); the company sells project management, so when their products don't work, there is a snowball effect, and communication should come from one person to customers à I would showcase my times managing multiple projects or how I turned a business around or give an example where a product of mind failed and how I reacted.

3. Need to be someone who is always “on call,,” detail-oriented knowing all projects going on at the company, and can articulate in a clear, concise manner. It’s "Here is the problem, here are the steps we are taking to fix said problem, and here is the outcome we expect in XX amount of time." They must be very good at cross-functional relationships as they are spearheading the communication of an incident affecting multiple teams. They have to get all the info from these teams, digest it, then disseminate it clearly and concisely.

Director, Corporate Marketing & Brand Management @MPS

• Location: Kirkland, WA

• Compensation: $180,000 - $220,000

• Posted: a week ago

Monolithic Power Systems currently has over 50 vacancies. The company has recently increased its hiring, and the median salary is $150K. They have 5 marketing-related positions right now, and this role is the highest-paid.

The median salary for VP/Director of Marketing in the US is currently $142,854. The median pay for full-time jobs in Kirkland, WA, is $64,397.

We picked this job because of the importance of power management. Power/battery is a common bottleneck when implementing many other techs, such as AI, AR, EVs, or VR. It’s an excellent time to look at this space.

If we were hiring for this role, we’d target talent working at companies such as Broadcom, Qualcomm. These comms experts would be familiar with the hard tech/semis ecosystem, so they would land running in the role with minimal support.

Here’s what our Comms SME, Elizabeth, had to say:

1. This role talks about growing brand awareness rather than specifically a product or service; this changes how you think as this is at a corporate/higher level of communications; there is an extra layer where this position trickles down the strategy to the product/services team.

2. The goals for this position are very different, so when applying for this role, the person has to have a different mindset on how they would describe their background, and goals are different it really isn’t about selling but perception and awareness.

3. I would liken this more to a global marketing role where you are putting the brand first, need to be a great storyteller, and have a totally different set of marketing skills than the other roles where you would need to know more about logistics and finance.

4. This is the only role we covered in this session where sustainability and innovation have come into play.

The Naughty Step

This is where we expose jobs posted for longer than 150 days. Sadly, we’ve mentioned most of these jobs in our previous newsletters, but nothing has been done!! 😵😵😵 We find this inexcusable. Think carefully before applying to any listing that has been open for 100+ days. You have been warned!

● Head of Marketing @ Last9 - 269 Days

● CMO @ Interface AI - 239 Days

● Sr. Director, Product Marketing @ Adobe Commerce - 208 Days

● Senior Marketing Director @ Duolingo - 205 Days

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