Marketing Jobs Over $200K

There have been lots of layoffs in the tech and media industries lately. Many people are concerned about a possible economic downturn.

However, some other statistics have gone unnoticed.

In 2022, tech companies let go of at least 160,000 employees. On the other hand, the US Small Business Administration reported that with 1.4 million new businesses started, and 917,825 closed, there was a net increase of 447,519 new companies. These small businesses also added a net increase of 4.9 million jobs.

The tech industry, in particular, has witnessed a rise in new entrepreneurs. Startup accelerator Y Combinator, for example, experienced a 20% increase in applications in 2022, followed by a fivefold increase in January 2023.

Notable figures in the tech investment scene, such as Navin Chadda and Bill Gurley, are feeling optimistic about starting a company during these times.

Gurley, one of Silicon Valley’s most respected venture capitalists, echoes this sentiment, saying:

Startups, now with much better access to talent and a lot lower costs to consider (such as leasing an office space), may have a higher chance of success. For investors, supporting a solid startup could be a more promising option than dealing with volatile stocks during economic challenges.

Looking at history, some groundbreaking startups emerged during tough times. Google started in 1998, just before the dotcom crash; Airbnb launched in 2007, and Slack, WhatsApp, and Square emerged in 2009.

Perhaps in the current wave of layoffs, there could be a silver lining—a more dynamic economy and industries where large tech companies no longer hold a monopoly over talent and innovative ideas.

We believe that there’s no better time to look for opportunities in this space. You may find something much more meaningful and lucrative in the long run.

In this edition of Marketing Jobs Over $200K, we will look at some of the highest-paying marketing jobs at startups.

Before we dive in, some great stats from our partner at Aspen Tech Labs, who closely monitors the job market in real-time from 130,000 corporate career sites worldwide:

• Around 21,600 marketing jobs are open in the US, a 1.7% increase vs. the last quarter;

• In total 2721 senior marketing positions, up 5.1%;

• 43% of vacancies are posted with salary transparency;

• The median pay for senior marketing roles is $157,000;

• 17% of senior marketing positions are remote;

• States that hire the most senior marketing people include California, New York, and Texas.

As a reminder, our beloved paid subscribers get to have a full list of 228 jobs that we hand-picked for them. Just download the spreadsheet and boom. These are the most recent marketing roles listed in the U.S. paying over $200k.

VP of Marketing at Humane

• Location: San Francisco, CA

• Compensation: $265,000- $330,000

• Posted: 2 weeks ago

Humane has slowed hiring over the past year. They now have 11 vacancies including two VP positions and some great AI-related positions. The median salary for this company is $225,000.

The market average for VP-level positions is $182,000, and the median salary for full-time jobs in San Francisco is $110,000.

If we were hiring for this role we’d be looking for category-defining product experience with brands like Apple (for their iPad and iPhone), Tesla, Roku, and Fitbit.

When you apply for this role, showcase versatility and depth of functional experience in customer growth from a standing start.

The JD includes a full suite of cards here from a skillset and experience point of view: brand, performance, analytics, and data engineering. It’s technical, yet 360-degree!

VP of Marketing at Vantage

• Location: New York, NY

• Compensation: $250,000 to $350,000

• Posted: 2 weeks ago

Vantage is planning on expansion this year. They are listing 8 vacancies, including some excellent opportunities: for the VP of sales position, for example, they are willing to pay up to $450K. The median salary for open roles at Vantage is currently $170,000.

The median wage for VP positions in the US is $182,000, and the median salary of full-time jobs in NYC is $86,000.

If we were hiring for this role we’d look for talent from places that do enterprise SaaS: Adobe, Workday, IBM, Salesforce.

The JD specifically calls for the successful candidate to “recruit for gaps” so experience auditing the marketing function and hiring to get to a high-performing marketing engine would be valued.

When you apply, if possible, call out any connections to the founding team or the investors- Vantage takes time to proudly emphasize them in their copy on the job ad.

Head of Demand Generation & Marketing Ops at Airtable

• Location: San Francisco, CA; New York, NY

• Compensation: $232,000 - $328,000

• Posted: 17 days ago

Airtable has intensified hiring in the last few months, with 22 jobs open right now. The median pay for this company is $147,000. This role is among the highest-paid positions they advertise.

The median salary for a head-level role in the US is currently at $196,000.

If we were hiring for this role, we’d look at talent with solid niche agency experience in B2B SaaS. The JD calls out Salesforce and Inbound Platforms like Hubspot as being needed, so we’d be qualifying whether experience in those was focused on implementation or optimization, or both. Implementing a platform is very different from fine-tuning it.

If you are applying for this role, focus on 3 things we know about Demand-Gen: leveraging urgency, demonstrating value, and nailing the call to action!

Director of Category Marketing at Whatnot

• Location: LA, NYC, Phoenix, Denver or San Francisco

• Compensation: $240,000 - $285,000

• Posted: 3 weeks ago

WhatNot is a remote-first company with hubs within the US, Canada, UK, Ireland, and Germany. They have close to 40 vacancies currently, and median pay is $207,000. The company has slowed hiring over the past six months, but they also offer stock options and food allowances. There are company-wide holidays in spring and winter.

Salaries for Director of Marketing positions are currently at $130,000 in the U.S.

If we were asked to fill the role, we’d look to other platforms and brands that sit at the nexus of fast-moving content/entertainment and commerce. Twitch and Google have just announced layoffs, so that might be a good place to look. Potentially gaming too - Riot Games, Epic Games, Microsoft etc.

According to McKinsey, livestream shopping is especially popular among younger demographics and in Asia. So we’d target marketers who had exposure to those types of consumers.

When you apply for this role, identify with their ideals - which include: low ego, a growth mindset, and leaning into action.

Head of Marketing at Imprint

• Location: New York, NY

• Compensation: $200,00 - $250,000

• Posted: 5 days ago

Imprint lists 15 vacancies right now, with median pay at $190,000. More than a third of Imprint’s roles are remote. Meanwhile, median pay for Head of Marketing positions in the US is at around $202,000.

If we were hiring for this, we’d prioritize data-driven, consumer marketing experience. People with early-stage experience who have set the GTM plan, not just run or executed it. Also the nature of this type of marketing is nuanced and very much about partnership, so that would be a thread we’d look for.

This role is so performance-focused that it reports to the Chief Growth Officer.

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