Marketing Jobs Over $200K

The U.S. marketing job market is cooling ever so slightly this week.

There are currently 33,284 in-house (non-agency) marketing roles live across the country, 696 fewer than this time last year, marking a modest 2% dip year-over-year (YoY). Senior roles (director-level and up) are holding steady at 4,287, down just 0.8% YoY

55.7% of those senior listings include salary details, with the median sitting at a healthy $151,746. Across all marketing roles, the median salary lands at $84,999.

Median salaries by seniority of position:

• Chief Marketing Officer: $269,994

• SVP/Head of Marketing: $195,998

• VP/Director of Marketing: $165,006

• Marketing Manager: $116,563

• Marketing Specialist: $72,498

Median salaries in major U.S. cities for senior marketing positions:

The big mover this week is Austin, where the median salary for senior roles has jumped to $175,001, thanks to active hiring from BetterUp, SailPoint, and Handoff - all on the lookout for leadership in Product and Field Marketing, or to head up the entire function.

Atlanta also saw a rise in senior pay, fueled by strong demand at companies like PrizePicks, OneTrust, FinQuery, and Coca-Cola.

Despite the slight dip in overall openings, demand for senior marketing leaders, particularly at the C-level, remains strong. As highlighted in our Q2 2025 Marketing Jobs Report, the top of the ladder is still a busy place. Today, we're spotlighting some of the most exciting CMO and Head of Marketing opportunities currently on offer.

As a reminder, we are not the employer, nor agents of the employer(s) - however, we care about giving you a recruiter's eye view of what’s going on behind the listing. In our experience, the words that get strung together in a job listing only tell half of the story.

If you’ve been enjoying our work, please consider a paid subscription to this newsletter - which grants you regular access to a list of 200-400 top marketing jobs in the US, paying median base pay over 200K+ and under 30 days old, scraped directly from employer websites.

Vans is dangling $303,264 to $379,080 for a CMO in Costa Mesa, where the median home lists for roughly $1.6 million.

This is not the brand’s first DIY executive search. When VF floated a Dickies CMO posting last January, it ended up promoting an insider from Smartwool, who has now been rotated to The North Face as Head of Marketing. Our standing counsel for business-critical marketing seats: hire a search firm. We sent that note to CEO Bracken Darrell yesterday and await a reply.

The need is urgent. Vans revenue fell another 22% last quarter, the steepest drop in VF’s portfolio. “Reinvent,” the parent’s turnaround plan, has already carved out $300 million in costs and aims for another $500-600 million in operating-income gains by FY 2028, so every future marketing dollar will need a courtroom-ready business case.

Tariffs tighten the vice. The United States now levies 20% on Vietnamese imports and 40% on goods merely routed through Vietnam, putting margin pressure on staples like the Slip-On. Inside the walls, morale is likely to be brittle. VF cut about 400 jobs in May, dozens at Vans, calling the move part of the turnaround. At least half the marketing team is likely silently broadcasting “open to work.”

CEO Darrell’s scoreboard is public: revive U.S. sales, land the Vans turnaround, keep costs down, and deleverage the balance sheet. He also concedes the brand “lost its mischievous outsider edge” by chasing fashion tourists, exactly when Gen Z skaters drifted to Nike SB and New Balance Numeric. You, as CMO, must turn nostalgia into net revenue and, as a CMO friend, Kate had shared with me: “They need to reestablish Vans with its core community”

If Taligence were working on this crucial marketing leadership role, we would cast far beyond sneaker lifers. We would prioritize operators who have reignited communities after an inventory purge and who thrive under wholesale’s “torture test.” Expect our slate to feature executives from outdoor gear like Richard McLeod, music tech, or premium spirits, people who can price cultural heat and speak supply-chain math.

If you’re a candidate thinking of applying, or are interviewing for the role, our advice is to arrive with a 90-day “traffic and trust” sprint: outline how you will restart store and site visits and tie those metrics to VF’s next earnings call. Bring one mischievous idea that turns tariff risk into storytelling; perhaps a limited “made nowhere” capsule that proves Vans can flex sourcing without losing soul. Plan to coach morale as much as margin; this team has weathered layoffs.

The salary is rich because the stakes are existential. Nail this job and you rescue both a checkerboard classic and VF’s credibility with Wall Street. Miss the mark, and Vans could log its next appearance under “assets for sale.”

Guess where the current CMO of Fabletics used to work? VANS! And she’s hiring.

Fabletics is dangling $285,000 to $350,000 for a SVP of marketing in El Segundo, where average homes are listed at $1.7m, in a seat reporting directly to newly minted CMO Carly Gomez, the Vans alum who took over in May.

Leadership says the brand will clear $1 billion in revenue this year and already runs more than 100 stores, so this hire is less a deputy and more a second pilot, expected to give the e-commerce engine and the mall build-out equal lift.

The VIP subscription still fuels repeat sales, yet class-action suits frame the program as a “sticky-trap” that makes cancellation hard (I’m getting flashbacks to a time I foolishly tried to cancel a NY gym membership).

The high tariffs we already mentioned in the Vans write-up, on Vietnamese imports, threaten margins just as Fabletics fills mall racks with promotion-priced leggings. And while Nike and Lululemon dominate U.S. athleisure spend, Fabletics must scrap with Athleta, Vuori and Alo for every remaining dollar.

Day to day, as SVP you will steer brand storytelling, social, CRM, partnerships, PR and the crucial web-and-app conversion funnel while keeping pace with a 20-plus-store rollout this year. Messages, prices and membership perks must feel seamless.

If Taligence were running the search, we’d look well beyond another leggings résumé. The most valuable contenders are operators who have grown subscription or loyalty models under regulatory glare and balanced rapid brick-and-mortar expansion with mobile engagement. Beauty-club architects, CPG-loyalty veterans and connected-fitness GMs; leaders who understand community economics and omnichannel choreography would feature in our slate.

Walk into the interview ready to spell out, in plain numbers, how the VIP program will still make money when Fabletics is running 150 stores and paying high import costs. Bring a story to unseat Vouri, the fastest-growing competitor, which has a reputation for product quality, great NPS, balanced CAC/LTV and a $5.5bn+ valuation.

Show how you’ll use the data the brand already has; how often members skip a month, which sizes get sent back, which styles get five-star reviews, to launch quick fixes that improve shopping both online and on the sales floor within weeks, not quarters. Prove that steady everyday value and an easy-to-cancel membership earn more loyalty than another batch of promo codes, and you’ll give Fabletics what no celebrity post can: trust that sticks after the discounts end.

This role keeps with the sweat theme, and guess what? At the time of writing, the role has only attracted 20+ applicants (on Linkedin) since the listing appeared 3 days ago.

We hear from job-curious marketing talent all the time that it’s painful to watch the apply counts hit the thousands after 1 week of posting, so there’s hope here that you can stand out if you get in early.

REP Fitness began in a one-car garage where the McGrotty brothers packed bumper plates by hand. Today, their 200-person crew ships fitness machines around the world, and they’ve cleared space in Westminster for even more R&D. Now they’re hunting a CMO at $250-300K who can turn that “garage-grown” loyalty into a truly global badge of strength.

Reporting to the founders (which I’m sure comes with it’s ups and downs), the CMO will shape every story a customer hears: site, social, YouTube reviews, in-app workouts, and even the F45 partnership that just put REP racks in boutique studios. The product engine fires fast (Ares 2.0, Arcadia Max, Inventor Series drops), but we reckon the brand still trails Rogue in prestige. In this role, you must keep the innovation buzz while giving the company a single, memorable voice from Denver to Düsseldorf.

If Taligence were running this search, we’d look beyond the usual barbell alumni. We’d court marketers who have lifted niche passion brands into the mainstream. Anyone who has married hard-goods engineering with vivid brand emotion belongs on the shortlist.

For candidates: skip the funnel jargon and walk the founders through a practical but ambitious 90-day plan that unites their Reddit superfans, YouTube reviewers, and gym partners into one clear feedback loop. Show how you’ll keep product launches on rhythm, sharpen REP’s point of view against Rogue without losing the brand’s straight-talk spirit, and turn every satisfied customer into the loudest muscles the company has ever built.

Akira built its reputation on unapologetically bold fashion and “act like an owner” service, growing from one Chicago boutique in 2002 to more than 30 stores and a humming e-commerce site. Now the founders want a CMO who can turn a Midwestern success story into a national fixture, offering $250K in base plus a bonus to whoever can write the next chapter. The last person to hold the title, Richard Flores, has slipped quietly off the radar, an absence that underlines how quickly the retail C-suite is churning this year, with new CMOs already cycling through brands from The North Face to Victoria’s Secret.

What’s the real brief here? Akira’s owners are asking for someone who has already engineered a meteoric rise, who can give the brand mass appeal without sanding down its edge.

That means translating TikTok buzz into foot traffic on Milwaukee Avenue, setting up a tech stack that pinpoints the next micro-trend before Shein can copy it, and turning influencer deals into something that endures beyond a weekend-end spike in clicks. The company’s culture - fanatical about the customer and fiercely entrepreneurial- creates raw energy and friction. A successful CMO will have to impose discipline on data and creative workflows without dampening that spirit.

If you take a look at some of the language in this posting, it’s clearly been GPT’d. Lots of meaningless buzzwords, very little in the way of facts (team size, structure, data-led-KPIs), plenty of “you're not just X, you're Y” tells, and some vibes that look a little off to me. EG “you're respected, not necessarily universally liked” - I mean I get what they are doing but this AI-affected ad really suggests “We need help from a search firm” and the numbers don’t lie. The job only had 1 applicant yesterday and 50 in total.

If Taligence were running this search, we’d look far beyond classic fast-fashion résumés. The best candidates are the architects of cult labels that broke into the mainstream who balance being tastemakers with math and magic. And most importantly, they will need a fabulous LEADER because…

Morale here looks dire – scoring a lousy 2.9 on Glassdoor and with just 34% CEO approval, there are things to fix in terms of internal sentiment not addressed in this JD.

For anyone eyeing the job, skip the generic omnichannel talk. Show the founders a bold plan that merges store, web, and social data into a single picture. And show them how an employee morale boost will do more for the sales results than any ad-tech stack update or disruptive brand strategy.

Do that, and you’ll earn the chance to move Akira from cult favourite to national headline, authoring the story rather than just adding a chapter.

Here are a few more standout opportunities we think are well worth a look. And our paid subscribers get access to an exclusive list of 330 roles posted in the last 30 days - all offering a median salary north of $200K but still not enough for a house in El Segundo or Costa Mesa!

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