Marketing Jobs Over $200K

While the marketing job market in the U.S. has cooled slightly from its red-hot sprint in early March, the race for top-of-the-ladder roles is still very much on.

This week, there are 34,560 marketing jobs available in the U.S., down 1,059 from this time last year, marking a modest 3% dip year-over-year.

But zoom in on the upper ranks, and you’ll find a rather different picture. Senior marketing roles (director and above) have surged ahead, with 4,350 positions currently open - a 9.4% increase YoY.

Even better, over half of these senior postings (53.2%, if we’re being precise) come with salary details. The median pay for senior marketers now stands at a healthy $154,502, nearly double the $82,493 median across all marketing roles.

Here’s where the median salaries land by seniority this week:

• Chief Marketing Officer: $250,006

• SVP/Head of Marketing: $199,992

• VP/Director of Marketing: $163,197

• Marketing Manager: $120,006

• Marketing Specialist: $71,053

Median salaries of senior marketers (director and above) in major US cities:

Across the map, Seattle continues to play catch-me-if-you-can with compensation, now boasting a median salary north of $170K for senior marketing jobs. Meanwhile, Boston and Atlanta are turning heads, too. Despite offering fewer roles, they’ve leapfrogged New York in median pay, joining the Emerald City at the top of the senior salary podium.

What’s fueling this gold rush in Boston? Healthcare and pharma, mainly. Bayer’s on the hunt for an Associate Director of Cardiovascular Marketing, waving around a base salary up to $214,860. Takeda is offering up to $327,140 for senior roles in its dermatology marketing team. And Vertex is lining up hires to back the launch of JOURNAVX - think Associate Director and Senior Marketing Manager roles.

Down in Atlanta, the pace is picking up, too. Doordash, Amazon, AT&T, and Marriott are all beefing up their marketing leadership as the region gears up for growth. Big brands with big plans.

So yes, total job numbers might be down a touch, but for those with experience, vision, who dabble in brand wizardry, the outlook is still decidedly rosy. From AI to SaaS to sports, businesses are investing in marketing not as a cost center, but as the engine of the enterprise. Long may it continue.

For the uninitiated: MSCI is one of the most important financial intelligence firms out there. Their tools power over $20 trillion in assets under management. Think ESG ratings, factor indexes, climate analytics, portfolio risk modelling - the kinds of things institutional investors obsess over but rarely make headlines.

Now they’re hiring a Head of Integrated Marketing Campaigns to help bring clarity and scale to how those products are marketed. This role leads what MSCI calls the “Marketing Factory”- a structured system for running campaigns across product, brand, analytics, digital, and comms. You’ll manage a 10-person team and own the workflow from brief to build to launch.

You’ll join at a time of growth. According to LinkedIn, their marketing departments have experienced decent double-digit growth, suggesting a strong emphasis on enhancing brand presence and communication strategies. The 'Arts and Design' team has shown a remarkable 38% increase in headcount - perhaps heralding a major initiative in creative and design capabilities, possibly to support new product lines or marketing campaigns in-house.

MSCI isn’t looking for a storyteller. They’re looking for a systems thinker. Someone who can translate strategy into workflow, and workflow into campaigns that hit the mark. There’s no AOR agency in play here, that we know about - making the internal marketing engine that much more important.

The strongest candidates may come from global enterprise brands like Reuters, HP, or AT&T. But an agency-side leader who’s built demand at scale, say from Initiative (Amazon), Eightbar (IBM) or Mindshare (Blackrock) would fit too.

CMCO Cristina has an incredible CV which includes a 19-year tenure at The Coca Cola Company where she rose to Global CMO of Sparkling Beverages, before joining HP in the PSG (Personal Systems Group), showcasing more a B2C background and signaling a departure from the usual suspects hired into CMO roles in Financial juggernauts like MSCI.

This is a place for someone who knows how to align teams, shape processes, and ship work that moves numbers.

Come with blueprints. But don’t forget the fizz!

We make no apology for continuing to worship at the temple of Canva. Their products have always made us look good [even in a pinch], but what sets them apart is their people. They are an authentic, fun, inclusive crowd who wear bright colors, fly sneakers - and don’t take themselves too seriously. As a customer and partner, it’s clear to us that it’s the workplace that gives them permission to be all those things.

And they’ve been in the news too, and not just because of their $32bn secondary market valuation and increase in revenue to $3bn.

In May 2025, Canva co-founder Cameron Adams and his wife Lisa Miller pledged to donate at least half of their estimated $7 billion fortune to environmental causes. The company has donated over $1 billion worth of products to nonprofits and schools through its Canva for Education and Canva for Nonprofits programs.

We recently wrote about them hiring for a Global Head of Advertising and Creative Operations – and that role appears to be live, still. 

There’s a telling detail in this job listing: the title doesn’t include “enterprise,” but that’s exactly what it is. Canva is hunting for a leader to stitch together its B2B ambitions.

This role runs business marketing globally, which is a huge weight. It reports jointly to the CMO and Chief Customer Officer. It leads a large team across time zones and business lines. The brief looks like it’s aligning brand, product, and sales into a unified front.

Canva already claims 95% of the Fortune 500 as users, but that statistic doesn’t tell the whole story. According to ElectroIQ, Canva had a share of 10.26% in the US$15.4 billion creative software market as of 2024, while Adobe Corporation controlled 70% of it. And it estimates that Canva now occupies a 46% client share compared to Microsoft’s PowerPoint, which has only a 23% market share in presentation software.

How is their Canva Enterprise performing? By 2024, over 130,000 enterprises had at least 1,000 employees using Canva Teams, reflecting widespread adoption across large organisations with customers including OMD, Experian, Salesforce and Workday.

Canva is used by most of the Fortune 500, but many people still see it as a simple design tool - great for quick social posts, not for serious business work. That’s the heart of the challenge. Canva wants to be taken seriously in the enterprise world, but its image is still tied to its roots as an easy, fun tool for everyone. For enterprise buyers, that can make Canva feel more like a shortcut than a solution.

Winning over big companies takes more than features. It means fitting into their systems, passing security checks, and offering support teams and clear service terms. Canva is pushing forward with new tools like Canva Sheets and Canva Code to cover more workstreams, but there’s a risk of trying to be everything, everywhere at once.

Can a single tool really replace PowerPoint, Photoshop, and Excel? Some buyers may see that as a strength, but others might question how deep Canva’s tools go. Right now, Canva is still working to prove that it can handle the needs of the world’s biggest and most demanding teams, not just their Gen-Z interns.

This hire must now convert ubiquity into commitment. From a branding tool that people like, to a platform that teams rely on.

This is an opportunity for someone who can build systems that measure the story’s impact. Enterprise messaging, GTM enablement, attribution frameworks; this is marketing as an OS.

Base comp goes as high as $457K, plus equity. If you’ve run cross-functional GTM inside a product-led org and can explain your strategy in a way that’s beautiful and simple, this could be you.

But be prepared to compete if you want this job. Canva received 358,000 applications for jobs in 2024, which averages out to more than 1000 a day. 

If Taligence had this search? We’d knock at the likes of LinkedIn for their B2B weight, or possibly Adobe, who Canva have in their crosshairs. We’d also look at ServiceNow and Workday – both highly effective operators in enterprise GTM orchestration.

Snap’s back in CMO Ladder: not just for this role, but because of Grace Kao’s promotion to CMO. I think her elevation says a lot about where Snap is heading. Now they’re hiring a key role underneath her, but this time, looking outside for talent.

This Director will run product marketing for Snap’s brand ads: its biggest revenue stream. You’ll influence what gets built, how it’s packaged, and what buyers believe.

The role manages a PMM team and partners with product, sales, and creative. And it’s part of a broader hiring push, including Snap’s Ads and Spectacles teams, which both list roles this month.

Pay starts around $303K and goes up to $455K base, plus equity. And yes, you’ll be in-office most of the week.

If Taligence had the assignment? We’d look at PMMs from Meta or YouTube, but also folks from Unity or Roblox. Anyone who’s made emerging tech real for brand buyers. The right person here will know how to pitch a product’s place to agencies and advertisers alike.

This role lands during Snap’s identity moment. And that identity is shifting fast. In Q1, Snap saw a 14% revenue jump year-over-year, with direct response advertising up 14%, now making up 75% of ad revenue. Brand advertising, meanwhile, slipped by 3%, pulled down by softer demand across regions and a broader move toward performance.

I think this is where product marketers earn their paychecks. The challenge isn’t just positioning features, it’s reframing a platform that now needs to be as measurable as it is magnetic.

Snap says it’s pushing hard on ML, privacy-safe signals, and better ad formats. It’s also growing its small business advertiser base (which is up 60% YoY, albeit from an undefined baseline)

But there are clouds too: headwinds from global macro shifts, and specific slowdowns in China-backed ad buyers like Temu and Shein. If you’ve ever had to lead in the gap between narrative and performance, you’ll feel right at home here.

Like Canva, Snap wants to be a business engine, not just a Gen Z favorite. That’s where Kao’s leadership - and yours, doing this role, come in.

This edition would not be complete without zeroing in on an opportunity based in Atlanta! Given the growing median salaries currently outshining the likes of New York, it would be rude not to.

So, who are the ATL-based KMS? The headline is a bit uninspiring, to be honest: 

So, what do they do differently from other nearshore/offshore professional tech services?

KMS Technology is carving out a reputation distinct from the giants like Accenture,  Capgemini or the traditional WITCH firms (Wipro, Infosys, TCS, Cognizant, HCL) who do this stuff. While those larger players often come with scale, process, and enterprise-grade managed services, KMS positions itself as a nimble, product-centric engineering partner.

With roots in software development rather than IT outsourcing, they’ve built a presence serving SaaS scale-ups and health-tech innovators that want more than staffing - they want a team that builds with a founder’s mindset.

Until recently, KMS Technology's marketing efforts were likely overseen by a combination of senior leadership roles, including the Chief Revenue Officer, Kim Mirazimi, who is responsible for elevating brand positioning to drive rapid growth. Additionally, Jelena Smith, serving as the Director of Marketing, has been actively involved in the company's marketing initiatives, as evidenced by her engagement in leadership announcements and company updates on LinkedIn.

Enter Xoogler Choon Aun Quek as Chief Growth Officer, bringing over 20 years of experience at global technology firms like IBM, and VMware.  In his new role, he is expected to lead KMS Technology's GTM strategy and growth initiatives, focusing on scaling upmarket, driving innovation, and delivering greater impact for clients.

If Taligence had this recruiting mandate to find a marketing leader for KMS Technology, we’d want someone who understands how to market engineering excellence to a U.S. tech buyer - specifically scale-up SaaS firms, digital health players, and innovation teams inside larger enterprises.

That would mean looking beyond traditional agency marketers or enterprise brand leads, and instead targeting growth-minded Heads of Marketing who have cut their teeth in product-led or engineering-led environments. Think Series B to pre-IPO software firms where storytelling has to balance credibility with technical depth, and where the GTM motion relies heavily on inbound, partnerships, and developer or founder evangelism.

Ideal candidates might come from companies like Thoughtworks, Slalom Build or even DevRev or Vercel. Places where services or platforms are sold to engineering leaders, product managers, or growth-savvy founders. You want someone who can elevate a nearshore + Vietnam delivery model from “cost arbitrage” to “strategic advantage,” and who can drive demand by speaking the language of builders.

Bonus points for a candidate who has marketed to both CTOs and startup CEOs and has built high-performing demand gen and content teams that convert credibility into pipeline.

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