Marketing Jobs Over $200K

Fact - senior marketing roles are getting specialized and technical.

Among marketing positions posted in the past 30 days with a median salary of $200K+, only 34% fall under marketing generalist titles (e.g., VP of Marketing, Head of Marketing, Director of Marketing, Marketing & Sales, Market Ops, etc).

Product marketing roles make up the second-largest category at 25.2%, followed by marketing technology (MarTech) at 12.1%. Growth marketing ranks fourth, accounting for 6.3%.

Interestingly, when you look at the year-over-year comparison of all marketing job categories across all seniority levels, Growth Marketing positions saw a whopping 35% increase!

Is it time to sharpen your lead-gen pencil and get to know what’s happening in Growth Marketing? That’s the tour we’re on today!

But before that, let’s take a look at the job market for marketers.

This morning, 36,493 marketing positions are available across the U.S. (based on company career site listings, not job boards or staffing agencies), reflecting a 9.8% increase from the same period last year. Of these, 4,352 are senior-level roles (director-level and above), showing a 6.1% year-over-year growth. Notably, 47.8% of senior positions offer salary transparency, with the median salary for senior roles at $148,262, while the median for all marketing roles stands at $80,007.

Here are the median salaries by seniority level in marketing:

• SVP/Head of Marketing: $200,002

• VP/Director of Marketing: $159,994

• Marketing Manager: $114,400

• Marketing Specialist: $70,720

Median salary of senior marketing jobs in major US cities are:

• New York: $154,991

• Los Angeles: $144,997

• Chicago: $147,930

• Miami: $128,502

• Houston: $110,001

• Dallas: $147,493

• Philadelphia: $98,301

• Atlanta: $124,998

• Washington: $124,998

• Boston: $160,004

*These data are provided by our partner Aspen Tech Labs, who monitor over 8 million jobs across 160,000 career sites in real-time.

Growth Marketing Manager, Account Based Marketing @ Anthropic

• Posted: a week ago

• Location: San Francisco, CA (minimum 25% in office)

• Compensation: $240,000 - $300,000

It’s not our first time featuring prominent AI Business Anthropic. We featured their Head of Marketing early in September (it’s filled). They are one in a stable of companies, including OpenAI, Scale AI, and Google’s Deepmind, fighting to be the #1

The real stakes here are about who defines the future of AI. Companies that are seen as safe, trustworthy, and aligned with human values will likely win long-term trust, gain favor with regulators, and access the most sensitive applications (e.g., defense, healthcare, financial systems).

We feel Anthropic's deep focus on these elements gives them an advantage over competitors who might focus more on pure performance or general AI development without the same depth (and messaging) around safety and transparency.

Hiring-wise, they are growing at quite a clip, with headcount climbing 200%+ year over year. In addition to this role, they still have a Consumer Communications Lead role open.

Recent hires in the PR and Partner Marketing teams at Anthropic have come from big tech companies such as Amazon, Meta, Google, and Stripe, so if I were looking to fill this position for them, I’d go hunting in those camps. However, some might say that specialist agencies have deeper expertise and accountability for growth marketing results. So, I’d be poaching talent from Walker Sands, who excel in growth-driven marketing strategies, or possibly agencies like Heinz Marketing or LeadMD.

Exactly because Anthropic is heavily focused on AI safety and ethical considerations surrounding AI development, if you end up interviewing with them, we feel It’s important to demonstrate a clear understanding of these topics. Be prepared to discuss your role in the context of ethical business practices, compliance, or market strategies that promote the safe development of AI. And be warned! You can expect take-home assignments, as they are a regular feature of the selection process for business roles.

Head of Growth Marketing, Americas @ Paysend

• Posted: Today

• Location: Remote (US or LatAm)

• Compensation: reply to this newsletter and check with us 😊 

Next up, we are super excited to present a job opportunity from the “hidden” job market featuring our client, a Global Fintech, Paysend.

We have been retained to find a Head of Growth Marketing for this series-B consumer app focused on financial inclusion and enablement.

Paysend controls the entire payment value chain, including partnerships with Visa, Mastercard, and UnionPay. This allows them to provide faster, more reliable cross-border payments compared to traditional banking systems.

But wait, we need your help!

Do you know a data-obsessed, growth-hacking marketer who can drive downloads for consumer apps and isn’t afraid of the hands-on-keys work of paid media and performance?

Someone who is comfortable in the ambiguity of a startup, strong in maximizing the value of publisher partnerships - pushing away from traditional and towards digital, and sees Excel as a guilty pleasure?

We welcome applications or referrals from this community.

Successful placement of any referral made by you - and we will make a $1000 donation to the charity of your choosing.

It should be noted that although this is a “Head of” position of influence, it’s an “army of one” type role at first, vs one with a roster of agencies or a team. Not for the faint-hearted!

Growth Marketer @ Oso Security, Inc

• Posted: 2 weeks ago

• Location: New York, NY

• Compensation: $100,000-$400,000

Ugh! Another role with a ludicrous pay range. We’ve said this before, but it hurts us to see a range this wide. Netflix is notorious for doing this because they had a historically contrarian approach to salaries, but for me, this screams – “we need to hire a strong compensation leader.”

There are definitely some cringe elements in the wording of the JD, too. “You’ll work closely with the cofounder/CEO, who has stupid high standards and expectations” is off-putting, to say the least. No CMO in role, and cofounders with out-of-whack expectations are two common reasons we hear for people giving up early on what initially looked like a great job.

With that said, OSO does look interesting. Their mission is to democratize security by allowing developers to build these features without deep expertise in the field.

They are a series-A startup that grew its headcount by 23% in the last year and has notable backers, including Sequoia, KP, and SV Angel.

If I had this assignment, I’d target MongoDB, which has been an incredible, sustained SaaS growth story. Their stock has increased 10x since IPO, and they have amassed 40K customers, so they are bound to have quality performance marketing talent.

I’d also tap talent from the places the exec team worked in the security space, like Symantec and Veritas, but also smaller players who have seen rapid scaling in recent years, such as SettleMint, Axonius, and Huntress.

If you’re interviewing for OSO, highlight your experience managing the full-funnel expectations of co-founders and highlight any achievements carving out a path to growth in white spaces or blue oceans.

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